Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate
Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building momentum among those on both the buy and sell sides of the industry: the first-price auction model, writes independent ad [...]
2016 UK Digital Ad Spend: Mobile Now 51% of Total Display
The IAB UK and PwC released the 2016 UK Digital Ad Spend Report last week, with the news that the UK digital market grew 17.3% in 2016, with a total value of £10.3bn. The vast majority of growth was driven [...]
Bid Enrichment: What's in It for You?
Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment. Everybody wants data: advertisers, to accurately identify their consumers, [...]
Mobile Video: The Revolution That's Just Getting Started
Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? ExchangeWire speak with Maggie Mesa (pictured below), VP Mobile Business [...]
Vertical Video Goes Viral, but Will Vertical Ad Units Follow?
It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they view content. A new perspective has emerged, explains Roni Anavi-Fass (pictured below), VP product, Inneractive – vertical [...]
Fast Growth Ad Tech Companies Need Liquidity: Q&A with Christopher Vogt, BillFront
Payment processes in the UK digital media industry are considered to be outdated and can make it notoriously difficult for businesses operating in the space, when dealing with such long payment terms. ExchangeWire speak with Christopher Vogt (pictured below), co-founder and [...]
Winning the Marketing Match Point: 3 Tips for Accurate Location-Based Advertising
Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect, then everything that follows will be exponentially flawed. As Paul Thompson (pictured below), VP EMEA, Blis, explains, this is the most common [...]
Identifying the Best Approach of Implementing a Cross-Screen Strategy
The importance of a cross-screen strategy has long been talked-up; but a number of striking statistics were published in 2016 that demonstrated the importance of such an approach like never before. In the latest chapter of the serialisation of The Programmatic [...]
Attribution Means a Nuanced Understanding of Channel Impact: Q&A with Manu Mathew, Visual IQ
In a world with so many online and offline touchpoints, and disparate data sources, it's challenging for marketers to recognise the same users. So how do they overcome this? ExchangeWire speak exclusively with Manu Mathew, co-founder and CEO, Visual IQ, about [...]
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