Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
What’s in a Word? How Linguistics Can Transform Digital Advertising
Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital advertising to become an industry defined by data. But, as Giovanni Strocchi (pictured below), CEO of ADmantX, writes, such a one-track approach [...]
Honesty Was the Best Policy at ExchangeWire Live NYC
The rise of digital advertising consultancies is definitely a threat and something GroupM are taking seriously, according to Brian Lesser, the company's North America CEO. Opening ExchangeWire Live in New York city in a fireside chat with ExchangeWire CEO Ciaran O’Kane, Lesser [...]
Content May Be King, But Context is Queen & She Holds the Purse Strings
How much weight should be placed on context in a marketing strategy and is it largely neglected when it comes to effective targeting? Paul Hickey, director of digital solutions, TwentyCi, explains how the fourth dimension of context can often be the missing link, [...]
Most Video Ads Are Consumed Muted: Q&A with Oliver Gold, Commercial Director, YOC
The growing trend of muted mobile video consumption means advertisers need to rethink how to engage with their consumers silently. Short of revamping the entire mobile video creative process, how can advertisers connect with their audiences through mobile video ads, [...]
Ad Week Europe Provided a Reminder That the Smartphone Dominates
Digital consumers are mobile consumers. Gone are the days when digital marketing needed to incorporate mobile into plans. Now, digital marketing must be led by mobile strategy, as that’s the go-to device for modern consumers. This was a point of [...]
Trend Spotting: Ad Tech Experts on the Main Talking Points at Ad Week
Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s Matt Brittin offering a blanket apology to the brands impacted. The fallout from this high-profile incident placed brand safety and [...]
The Evolution of Out-of-Home Advertising & How the Industry Can Help
Developments in OOH mean that it has the potential to truly deliver on the promise of programmatic. OOH is on a programmatic journey and needs the support of the industry to ensure the destination is reached successfully. Cadi Jones (pictured below), [...]
ExchangeWire Expand Global Footprint with New US Industry Hire
Today (29 March) ExchangeWire have announced the appointment of Diane Harding (pictured) as US head of content. Harding joins the growing ExchangeWire team as the first US-based hire, reinforcing ExchangeWire's international growth trajectory. Harding's appointment continues ExchangeWire's approach of hiring talent from within [...]
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