Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
'I Wish There Were More Knowledge Sharing Between Markets': Q&A with Vincent Potier, Captify
ExchangeWire speak with advertising veteran, and Captify COO, Vincent Potier about his take on ad tech in 2017; the industry opportunities that exist for behavioural targeting; and how we can learn from our friends across borders. ExchangeWire: What are the core topics [...]
Browser-Side Vs Server-Side Header Bidding: How Does a Publisher Decide?
In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing director EMEA, Index Exchange, and Emma Newman, country manager, UK, PubMatic, clarifies the difference between client-side and server-side auctions [...]
DigiTrust Levels the Playing Field for Publishers: Q&A with Dan Larden, Infectious Media
Since 2014, DigiTrust have been encouraging publishers and ad tech platforms to get involved and become part of an industry measurement revolution. Infectious Media, an early member, recently held a forum to outline the benefits of DigiTrust to the end-users, the [...]
What Stole the Show: Experts Share Their Key Takeaways from Ad Week Europe
More brands, and now agencies, pulled Google spend, Google apologised, and Al Gore blamed Brexit on climate change: Advertising Week Europe is again over for another year. Outside of the headlines, ExchangeWire ask thought leaders what stood out for them during [...]
Digital Has Allowed London Fashion Week to Bridge Runway & Retail
We see reports about the challenges the high street is facing daily. Most recently, the BRC’s post-Christmas sales showed the challenge of driving footfall. In January, footfall was 1.3% down on a year ago, indicating that shoppers are turning to [...]
Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct
What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances are you were duped. As you scrolled through dozens of photos and status updates, it is likely that many of them [...]
10 Questions You Should Ask Your Tech Provider
From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out of your tech provider? In this piece, Paul Wright, CEO, iotec, offers a checklist for opening up the conversation and gathering [...]
Build or buy? A Framework for CTOs’ Biggest Call
Did you build the house you live in with your own hands, or did you buy or rent it from someone else who did the hard work? To ask such a question on ExchangeWire may seem off-topic, but senior IT leaders [...]
Untapped Creative Potential of Smartphone Digital Advertising
Smartphones are a staple of modern life, with consumers being very familiar with mobile advertising. We’re used to swiping, tapping, and pinching to view content that interests us. However, when it comes to those behind these adverts, there remains many [...]
Mobile User Habits Have Evolved from Goldfish to Ravens
Since the start of the mobile revolution, our concentration spans have decreased from 12 to 8 seconds – scientists link this change to the rise of mobile phones and their proliferation in daily life. That’s not only shorter than any [...]
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