Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
How Marketers Can Reduce Fraud Themselves
Due to the flurry of follow-up questions to last week’s article on the Blind Spots of Fraud Detection, Dr Augustine Fou, ad fraud and cybersecurity researcher, shares in this piece 'plays' that marketers can run themselves to reduce ad fraud [...]
Predictions: Who Will Win the Battle for the Service Layer in 2019?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The service layer is changing. Whether a battle, a war, a fight for supremacy, a fight to the death, or [...]
2019 Outlook: How Will the TV Industry Prepare for Its Next Phase?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity, but there's some work to be done. Experts share their views on how the TV [...]
Will Ad Fraud Become Easier or Harder to Fight in 2019?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in [...]
GDPR's Full Force & Its Impact on Global Data Privacy
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn't caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about [...]
Experts Predict What Monetisation Will Mean for Publishers in 2019
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a [...]
What Are Your Blind Spots with Fraud Detection?
Fraud detection has never been black and white. Writing exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, lays bare the fraud blind spots you might be falling victim to, and why fraud detection technologies aren't the answer. By [...]
Will We See a More Transparent Supply Chain in 2019? Experts Predict
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Ever a hot topic in the advertising industry, our experts reveal how they [...]
Expert Predictions: Will 2019 Be the Year of the Single ID?
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The topic of identity management has been brought to the fore [...]
How TV Data Is Changing the Way We Advertise Across Screens & Mediums
There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019. It's not just advancements in technology that are required to meet the changes [...]
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