Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Expert Comment: AA/WARC Report Shows Strongest UK H1 Ad Spend Since 2014
The latest ad expenditure report by the Advertising Association and WARC, published on 8 November, shows record investment, with overall ad spend up 7.2% year-on-year, during the first half of 2018, hitting a total of £11.4bn. ExchangeWire asks industry thought [...]
5 Key Takeaways from Discussions at ATS Berlin
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies [...]
Blockchain for Digital OOH: Why, When, How?
“Blockchain will change the world”, they say; “it will make all data secure”, they holler; “it will be transparent and fraud-free”, they proclaim. It’s certainly become the new mantra of the advertising world and featured heavily in discussions at Cannes [...]
How Do You Progress from Analytics to Action? Q&A with Katherine Munford, Data2Decisions
ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring marketing effectiveness. ExchangeWire: The issue of transparency is something that has been discussed, at length, by the industry. What conversations should [...]
Effective Mobile Retargeting Hinges on Segmentation
Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured below), CRO for apps and managing director, U.S., Adikteev, exclusively for TheGamingEconomy. It sounds like digital advertising 101, but most [...]
Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace
Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to "promote clarity and trust for every participant in [...]
From Developer to End User: Why Cybersecurity in Gaming Must be A Team Effort
Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that the gamers of the world need to keep front of mind: security. Writing exclusively for TheGamingEconomy, Paul Lipman (pictured below), [...]
Moving from 'Device Specific' to 'Device Agnostic': Q&A with James Shepherd, M&C Saatchi Performance
M&C Saatchi Mobile recently announced a change in direction, and a rebrand to M&C Saatchi Performance, reflecting the dramatic shift towards hyperconnectivity. ExchangeWire speaks with James Shepherd, managing partner, Growth, M&C Saatchi Performance, about the launch. ExchangeWire: Why is M&C Saatchi [...]
The Different Elements to Inventory Quality: Q&A with PubMatic
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company's efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of [...]
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