Mariam Ahmad

Mariam joined ExchangeWire as Editor in May 2023. Within this role, her primary duty is to oversee the non-sponsored content division of ExchangeWire, focusing on pertinent topics in the industry. Additionally, she plays a role in producing original content through conducting interviews with industry experts, particularly in the audio and visual formats. Prior to joining ExchangeWire, Mariam held the position of Editor at Energy Digital, and Travel Bulletin magazine. Mariam holds a bachelor's degree from Western University and also has an MSc in media from LSE.

Articles by Mariam

How the DMA is Reshaping Ad Tech for Better or Worse
8 months ago News

With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]
Ad Network Ad Tech Apple Digital Marketing Display EU Marketing Meta Regulation YouTube
Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats
8 months ago News

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]
Ad Network Ad Server Ad Tech Advertising AI Audience Revenue Sustainability
Playlists, Podcasts and Programmatic: The Future of Audio Advertising
8 months ago News

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts. Considering the success programmatic has seen across a myriad [...]
Advertising Analytics Audio Big Tech Cookies Display Personalisation Programmatic Targeting Technology
Striking the Balance: Agencies' Mastery of Creativity and Data-Driven Tactics
8 months ago News

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]
Ad Tech Agencies Agency Audience Creative Data First-Party Data Measurement Media Media Spend
The Rise of Retail Media Networks
8 months ago News

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]
Ad Tech Amazon Audience Data Digital Digital Marketing First-Party Data Retail Retail Media
Exploring the Booming Landscape of In-Game Advertising
9 months ago News

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]
Ad Spend Ad Tech Brands Cross-Device Developer Display Gaming In-Game Mobile VR
Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution
9 months ago News

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]
Ad Server Ad Spend Ad Tech Advertising AI Brand Safety Brand Suitability Content Display Diversity Social Media Social Networks Sustainability TV
Exploring the Programmatic Pulse of MENA
9 months ago News

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa presents a unique blend of opportunities and challenges. This evolution is propelled by a confluence of factors: groundbreaking tech advancements, a [...]
Ad Tech Data Display Gaming Google MENA Mobile Programmatic
Basil Chua of Multiverse Partners on Navigating APAC's Advertising Landscape
9 months ago News

The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]
Ad Tech APAC Artificial Intelligence OTT TV
The Rise of the Curation House
9 months ago News

Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]
Ad Tech Curation Digital DSP Inventory Programmatic Publisher SSP