Mariam Ahmad

Mariam joined ExchangeWire as Editor in May 2023. Within this role, her primary duty is to oversee the non-sponsored content division of ExchangeWire, focusing on pertinent topics in the industry. Additionally, she plays a role in producing original content through conducting interviews with industry experts, particularly in the audio and visual formats. Prior to joining ExchangeWire, Mariam held the position of Editor at Energy Digital, and Travel Bulletin magazine. Mariam holds a bachelor's degree from Western University and also has an MSc in media from LSE.

Articles by Mariam

• Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

  9 months ago News

  

  EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on mastering the intricate balance between efficiency and innovation within the realm of advertising and media strategy. Data-driven decision-making is perhaps the [...]

  Ad TechAdvertisingCreativeDataDigital MarketingInvestmentMedia

• From Clicks to Cart: The Rise of Social Commerce in APAC

  9 months ago News

  

  We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [...]

  Ad SpendAd TechAPACChinaSocial CommerceSocial MediaTikTok

• From X to Next: Unveiling the New Destinations of Advertising Dollars

  10 months ago News

  

  Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]

  Ad SpendAd TechDataElon MuskMetaSocial MediaTikTokTwitter / X

• Ad Tech's Role in the 2024 Electoral Arena

  10 months ago News

  

  As the 2024 elections draw nearer, ad tech is actively reshaping campaign strategies, altering voter engagement, and redefining the dynamics of the electoral process. What does this mean for the future of political discourse and the democratic process? In the landscape [...]

  Ad TechAIBig TechCookiesCTVDisplayMobileTechnology

• Will Video Dominate Digital Advertising in 2024?

  10 months ago News

  

  Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing. Not only will it be growing at a relatively slower pace in 2024 [...]

  Ad SpendAd TechDigital MarketingVideo

• Privacy Sandbox: How is 2024 Looking?

  11 months ago News

  

  As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?  The death of third-party cookies, the end of [...]

  Ad TechBig TechCookiesDOOHGoogleMeasurementPost-CookiePrivacyRTB

• Predictions 2024: Open Web

  11 months ago News

  

  As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes. Understanding the trajectory of the open [...]

  Ad NetworkAd TechAmazonGoogleOpen WebProgrammaticTargetingWalled Gardens

• Sigma Software Group's Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era

  11 months ago News

  

  From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024.  Olha Paramonova, VP of AdTech at Sigma Software Group and a speaker at ATS [...]

  Ad TechATS LondonClean RoomsCookiesDigital MarketingPrivacyPublisher

• Attention isn’t Sustainability’s Silver Bullet

  11 months ago News

  

  Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

  AdvertisingAttentionDataDigital MarketingSupply ChainSustainabilityViewability

• Predictions 2024: Contextual Advertising

  11 months ago News

  

  In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [...]

  AIBrandingContentContextualCookielessPost-CookiePrivacyProgrammatic