Mariam Ahmad
Articles by Mariam
Commerce Media: Advertising's New Playground?
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]
Ad NetworkAudienceCommerce MediaCovid-19E-CommerceRetailSocial Media
Butler/Till's Scott Ensign on Harnessing Curation for Quality-Driven Advertising
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]
Ad TechAIAudienceContextualCurationDataPersonalisationTargetingTechnology
The Wires 2023: Winners, Finalists, and Highlights from the Prestigious Awards Evening
In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement in the ad tech world through a total of 21 distinctive awards. The event saw 300 attendees come together to [...]
How Curation Unlocks Fresh Audiences for Marketers
Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [...]
Ad SpendAudienceBrandsContextCookiesCurationFirst-Party DataPost-CookieProgrammatic
Dom Kozak of JCDecaux UK Explores Attention as a Paramount KPI in pDOOH's Efficacy
Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]
AttentionCross-ChannelDisplayDOOHMeasurementOmnichannelProgrammatic
The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats
It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars. While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [...]
Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange
"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]
The Human Element: Redefining Data Privacy Strategies in Ad Tech
By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations but also build a rapport with consumers that goes from transaction to interaction. The tension between data and privacy has created [...]
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