Mariam Ahmad
Articles by Mariam
Lumen's Mike Follett on the Evolution of the Attention Challenge and the Future of Advertising Metrics
Ahead of the ExchangeWire LIVE Attention event, CEO at Lumen, Mike Follett, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering. How has the [...]
Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media's Brian Murphy
Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data for green media solutions, and the [...]
Seedtag's Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era
In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [...]
The Four P's of Advertising in the Digital Age
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted? Regular revaluation of fundamental principles for the [...]
Tech Trends Shaping the Future of Advertising
Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]
Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech
We investigate the hottest new metric on the ad tech block - attention. In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]
From Viewability to Impact: Adelaide's Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns
Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things concerning the evolving landscape of digital advertising metrics, privacy concerns, and the quest for meaningful consumer attention. Amid a backdrop [...]
The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead
The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. Leading the pack are VIOOH, Digital Turbine, GroupM Nexus, and Hivestack, garnering a total of 10 mentions across all 17 award categories. Now [...]
Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy
The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [...]
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