Mariam Ahmad
Articles by Mariam
Ethical Considerations in AI-Driven Advertising: Striking the Right Balance
Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [...]
James Parker, MiQ: Programmatic in CTV, User Privacy, Sustainability, and ATS Singapore
MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic, CTV, data security concerns, and more. Ahead of MiQ's appearance at the highly-anticipated ATS Singapore, he also offered us a [...]
APACATS SingaporeCTVDataProgrammatic TVSingaporeSustainability
Making AI Work for Advertising
With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [...]
Making the Most of the Post-Cookie Landscape
Although Google has been talking about deprecating third-party cookies since 2020, it finally appears to be making good on its threat: early next year, third-party cookies will be switched off for 1% of Chrome users, the tech giant announced in [...]
Harnessing the Power of Mobile Ad Networks
Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]
LoopMe's Alberico de Nardis on Trends in APAC, AI's Role in Digital Marketing, and ATS Singapore
With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [...]
ATS Singapore 2023: What to Expect
ExchangeWire’s flagship APAC event, ATS Singapore, is back for its 12th year. Bringing together 50 speakers over 15 engaging sessions, 650 attendees are in for an action-packed two-day event, covering all things ad tech in the region and beyond. For the [...]
Ad TechATS SingaporeEventsFirst-Party DataPrivacyProgrammatic
Nexxen's Josif Zanich on Notable Ad Tech Trends in the APAC Region
Dynamic, unique, and going through a period of immense growth, we’ve got our eye on ad tech trends shaping a region renowned for its affinity towards the innovative. We caught up with Josif Zanich, managing director APAC, Nexxen, ahead of [...]
Curation for the Ad Tech Nation: An Overview
An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, a programmatic tool that is a win-win [...]
Hearing APAC Out: Key Audio Trends Shaping the Region
With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]
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