Mariam Ahmad
Articles by Mariam
Sound & Vision: The Intersection of Audio and Video
Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]
The Battle for Attention: Capturing and Retaining Audiences with Outbrain
As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious and fleeting element of all - attention. Amidst a dynamic data landscape, publishers are on the lookout for fresh approaches to [...]
The Stack: EU Data Privacy Updates; China Launches New AI Model
This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols... Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between [...]
The Consumer Journey: The Evolution of Attention and Engagement
Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the digital noise. The consumer journey is the path that a [...]
Is Apple's Vision Pro the Catalyst for a New Era in Digital Marketing?
Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this just another fleeting trend in the [...]
ATS London 2023: A Closer Look At Some Standout Moments
On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]
Ad TechAdvertisingATSATS LondonContextualDataIn-GameSustainability
Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?
Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]
ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon
As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre, to talk about all things Web3, and some of the complexities that lie ahead, as well as what we can [...]
AdvertisingATS LondonBlockchainDigital MarketingMarketingStrategyWeb3
Twitter Outsources Ad Monetisation; TikTok CEO to Head Lemon8 App
In today’s ExchangeWire news digest: Twitter turns to programmatic advertising as worth plummets; TikTok CEO to lead new app; and Dentsu’s global ad report shows slowed growth. Twitter is outsourcing ad monetisation to ad tech For the first time, Twitter is making [...]
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