Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Can Contextual Targeting Help Brands to Build Trust with Audiences?

  2 years ago News

  

  In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

  AIBrand SafetyBrand SuitabilityContextual

• Making Sense of First-Party Data in a Post-Cookie World

  2 years ago News

  

  Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]

  CookielessDataFirst-Party DataPost-Cookie

• Power Shifting From Big Tech to the Open Web: New Research from Smart & ExchangeWire

  2 years ago News

  Smart, the leading independent ad tech platform, and ExchangeWire, today release findings from a new pan-European research study, revealing that a fundamental power shift is underway, away from big tech towards independent publishers and their ad tech partners. Coupling original quantitative [...]

  Ad ServerDACHEMEAFranceResearchSpainUK

• Engaging Audiences with Visible Ad Formats: Ford Kuga Hybrid & Ogury

  2 years ago News

  

  Ford, one of the leading car manufacturers in the French market, has been pushing the boundaries of innovation for decades. To promote its Kuga Hybrid model, the brand set up a multi-levers digital campaign in partnership with creative agency GTB [...]

  CampaignEMEAMobileTargeting

• Harnessing the Power of Retail Media

  2 years ago News

  

  In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences? Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, [...]

  ATS MadridRetail Media

• How DOOH Tech is Evolving and What This Means for Advertisers

  2 years ago News

  

  Ahead of ATS London 2021, Gavin Wilson, chief revenue officer, VIOOH, discusses the opportunity within programmatic digital out-of-home (pDOOH), and how the medium driving recovery in out-of home following the coronavirus pandemic. During the pandemic, many advertisers turned to programmatic DOOH [...]

  DOOHProgrammatic

• Identity-Free Targeting in a Post-Cookie World: Q&A with Nano Interactive

  3 years ago News

  

  In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world.   What are the core benefits [...]

  AdvertiserIdentityPost-CookiePublisherTargeting

• In Solving for Third-Party Cookies, We Can Solve for So Much More

  3 years ago News

  

  In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]

  CookiesIdentityPost-Cookie

• Contextual Video: What is all the Fuss About?

  3 years ago News

  

  In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used to unlock contextual video in the post-cookie ecosystem. The clock is ticking. The demise [...]

  ContextualCTVVideoYouTube

• The Evolution of Spanish Ad Tech: Interview with Mario Torija, Index Exchange

  3 years ago News

  

  Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state of play in the Spanish advertising landscape, and how the ecosystem is set to evolve in the coming years. How is [...]

  Ad TechCookielessCTVEMEAIdentityMobilePost-CookieRegulationSpain