Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Resolving Challenges in CTV: Interview with Erhard Neumann, Spearad
In this exclusive interview with ExchangeWire, Erhard Neumann, MD, Spearad, and head of advanced TV, Unruly, outlines the current state of play in the CTV ecosystem, and how current challenges can be addressed. What are the key issues affecting the CTV [...]
Unlocking Addressability in the Post-Cookie World
On the eve of ATS Madrid 2022, Mario Torija, managing director Spain, Index Exchange, outlines how rebuilding consumer trust and industry-wide collaboration can unlock addressability in the post-cookie ecosystem. The journey towards addressability in a post-cookie world won’t necessarily be an [...]
(First-) Party Like It's 1999
Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]
Retail Media Around the Globe
Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]
Customisable AI in the Changing Landscape: Q&A with Scibids
Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in [...]
ExchangeWire Expands Editorial Team with New Head of Content Hire
Today (24 March) ExchangeWire has announced the appointment of John Still (pictured) in the role of head of content to join its growing editorial team. Still joins ExchangeWire with an editorial background, having held positions at CMC Markets, CultureTrip and The [...]
How Advertisers can Advocate for Social Responsibility: Q&A with The GoodNet
In this exclusive Q&A, Guy Jones and Oliver Deane, founders of The GoodNet, talk to ExchangeWire about how brands can educate consumers to adopt socially positive lifestyles, how brands and publishers can collaborate to advocate for sustainability, and the future of The [...]
Retail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]
AmazonBrandsDataE-CommerceFirst-Party DataMarketerMarketingMeasurementRetailRetail Media
Dialling up CTV Performance with Audience Plus Context
In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]
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