Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Retail Media Around the Globe
Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]
Customisable AI in the Changing Landscape: Q&A with Scibids
Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in [...]
ExchangeWire Expands Editorial Team with New Head of Content Hire
Today (24 March) ExchangeWire has announced the appointment of John Still (pictured) in the role of head of content to join its growing editorial team. Still joins ExchangeWire with an editorial background, having held positions at CMC Markets, CultureTrip and The [...]
How Advertisers can Advocate for Social Responsibility: Q&A with The GoodNet
In this exclusive Q&A, Guy Jones and Oliver Deane, founders of The GoodNet, talk to ExchangeWire about how brands can educate consumers to adopt socially positive lifestyles, how brands and publishers can collaborate to advocate for sustainability, and the future of The [...]
Retail Media: The What & The Why
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]
AmazonBrandsDataE-CommerceFirst-Party DataMarketerMarketingMeasurementRetailRetail Media
Dialling up CTV Performance with Audience Plus Context
In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]
The Future Landscape of Advertising and Programmatic
In this Q&A with ExchangeWire, Wayne Blodwell, founder & CEO of TPA Digital (formerly The Programmatic Advisory), and Dan Larden, TPA Digital's head of UK, discuss the decisions behind their rebrand, and the impact of programmatic on advertising. What were the main drivers [...]
Is Your DCO Campaign Stuck in First Gear?
In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be used to maximise sales, key mistakes marketers make when employing DCO ads, and how they can continue to be used [...]
Creativity in Technology: Q&A with 59A
In this Q&A written exclusively for ExchangeWire, Laurie Wright, chief strategy officer at 59A, discusses how the use of technology solutions is set to evolve following the deprecation of identifiers, including how non-audience-tied signals can be used to bridge the [...]
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