Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Interactive Entertainment in APAC: Q&A with dentsu gaming

  3 years ago News

  

  In this exclusive interview, ExchangeWire speaks to Jamie McConville, director - global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]

  APACesportsGamingIn-AppInvestment

• Putting Consumer Privacy First is Good Business for Brands

  3 years ago News

  

  In this exclusive interview with ExchangeWire ahead of ATS London 2021, Fiona Davis, COO, Captify, details how a search-powered contextual approach can promote a better experience for the consumer in the privacy-first landscape. How has the impending elimination of the third-party [...]

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• Last-Click to Data-Driven: Industry Reaction

  3 years ago News

  

  Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]

  attributionDataGoogle

• Consolidation in Digital Audio: Now & Next

  3 years ago News

  

  In this feature article, ExchangeWire examines investment within the digital audio space over the course of the last nine months, how programmatic is fuelling funding initiatives, and the effect of consolidation upon the sector. Consolidation in digital audio is booming. As [...]

  AudioPodcastProgrammatic

• How are CTV Ad Breaks Evolving?

  3 years ago News

  

  In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]

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• Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

  3 years ago News

  

  In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

  Ad TechAgencyAPACAUNZProgrammaticPublisher

• Twitter in USD$809.5m (£592.2m) Settlement; Freshworks in USD$1.03bn IPO

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter in USD$809.5m (£592.2m) settlement; Freshworks in USD$1.03bn (£754m) IPO; and Mirakl raises USD$555m (£406m). Twitter in USD$809.5m (£592.2m) settlement Twitter has announced it has reached an agreement to settle a class-action lawsuit, which alleged that the [...]

  DataE-CommerceInvestmentIPOLegal

• Tappx Acquires PlayOn Content to Boost Publisher Video Strategies

  3 years ago News

  

  Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetisation platform. The acquisition will create a platform for global publishers which can [...]

  CTVM&AVideo

• Fivetran Nets USD$565m & Acquires HVR; Activision Blizzard Under SEC Investigation

  3 years ago News

  

  In today's ExchangeWire daily news digest: Fivetran nets USD$565m (£413m) and acquires HVR; Activision Blizzard under SEC investigation; and Sorare raises USD$680m (£497m) for NFT fantasy gaming. Fivetran nets USD$565m (£413m) and acquires HVR Automated data integration company Fivetran has announced that [...]

  BlockchainGamingInvestmentLegal

• Post-Pandemic Pitching: Q&A with Ryan Kangisser, MediaSense

  3 years ago News

  

  Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy, at MediaSense to discuss how the funding will be used to scale the advisory group, along with how marketers can [...]

  AdvertiserCovid-19MarketerMediaMedia Spend