Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
The Future of Indie Gaming: Q&A with Luke Keighran; Merge Games
Following its acquisition by Swedish developer-publisher Zordix earlier in 2021, ExchangeWire speaks to Luke Keighran, Managing Director of Merge Games, to discuss the future of indie gaming. How will the acquisition by Zordix bolster Merge Games’ portfolio, via both investment and [...]
Contextual Advertising in Emerging Channels
In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]
Brand Safety in the Privacy-First Era
In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering boulder of Brexit, concerns over brand safety have understandably been high. While the term “fake [...]
Brand Partnerships: Key Considerations for 2021-2022
In this exclusive interview with ExchangeWire, Harmony Murphy, GM Advertising UK at eBay and The Wires Global 2021 judge, outlines the key elements constituting a successful brand partnership, and how these are set to change over 2021-2022 as the coronavirus [...]
Five Challenges & Changes Ahead of Marketing Nirvana
Writing exclusively for ExchangeWire, Bedir Aydemir, Head of Audience and Data, Commercial, News UK and judging panel member for The Wires Global 2021, outlines key immediate challenges the digital advertising industry faces in the post-cookie environment. I’m an optimist when it [...]
Captify Sells Majority Stake to SFW Capital; Revolut Raises USD$800m
In today's ExchangeWire daily news digest: Captify sells majority stake to SFW Capital; Revolut raises USD$800m (£578m); and Alibaba and Tencent mull cooperation. Captify sells majority stake to SFW Capital Search intelligence platform Captify has announced that it has sold a majority [...]
Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change
In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]
Didomi Raises USD$40m in Series B Round
Didomi has announced its Series B round of USD$40m (£29m) led by Elephant and Breega. The Paris-based startup helps developers and companies manage their users’ consent and preferences across their online and off-line channels. This funding will allow Didomi to [...]
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