Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Ad Tech Investment & M&A: It's Back

  6 months ago News

  

  After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

  AudioCTVDataInvestmentM&APrivacySSP

• Advertising Industry Financials H1 2024

  6 months ago News

  

  In this feature article, ExchangeWire research lead Mat Broughton delves into how public companies across the media supply chain have fared thus far in 2024, and how the landscape may evolve as we head into H2. As is fitting for [...]

  Ad TechAgencyBig TechEarningsPublisherSocial Media

• How Marketers Can Elevate Creative Performance with AI-Driven Format Optimisation

  9 months ago News

  

  Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John Tigg, EVP, global client partnerships at Yieldmo, outlines the five key ingredients [...]

  AICreativeDCO

• Advertising in Gaming 2024 - Q&A with WeGame2

  10 months ago News

  

  In this exclusive Q&A, WeGame2’s Ellie Edwards-Scott, Nina Mackie, and Lisa Menaldo outline the key trends, benefits, and challenges associated with advertising in gaming, and how the format is set to evolve over the year ahead. What are the key industry [...]

  GamingIn-Game

• CTV & Retail Media: Examining the Walmart-Vizio Acquisition

  10 months ago News

  

  CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the news that Walmart is set to buy TV manufacturer Vizio for a hefty USD$2.3bn (£1.8bn) [...]

  CTVM&ARetailRetail Media

• Super Bowl LVIII - Sports Media in the Streaming TV Era

  11 months ago News

  

  On Sunday, NFL’s Super Bowl LVIII will be broadcast to a global audience likely to top 100 million. For decades, the annual contest has transcended sporting competition to become a highlight in the entertainment and media calendars.  Acts featured in the [...]

  CTVTV

• Predictions 2024: Social

  12 months ago News

  

  From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers on X, 2023 certainly was not a dull year in the sphere of social media. But what [...]

  PredictionsSocial CommerceSocial Media

• Predictions 2024: OOH & DOOH

  1 year ago News

  

  In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [...]

  DOOHOOHPredictions

• November's Ad Industry Financials - Ad Tech (A-M)

  1 year ago News

  

  In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the [...]

  EarningsM&A

• November's Ad Industry Financials - Publishers

  1 year ago News

  

  Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a global economic slowdown and the proliferation of streaming platforms. Buzzfeed - Trouble at sea Revenue falls [...]

  EarningsPublisherStreaming