Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Skillz to Acquire Aarki; Etsy Purchases Depop for USD$1.62bn

  4 years ago News

  

  In today's ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into [...]

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• Zeta Global Targets USD$273m in IPO; InMobi in Rumoured Talks to Acquire Shop101

  4 years ago News

  

  In today's ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms [...]

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• Google Nears French Antitrust Settlement; noyb to file 10,000 Cookie Complaints

  4 years ago News

  

  In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans identifier release. Google nears French antitrust settlement Google is nearing a settlement with the French National Competition Authority (Autorité de la concurrence), [...]

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• Facebook Pens Deal with Newscorp: What Next for the Advertising Industry?

  4 years ago News

  

  In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered between News Corp and Facebook in Australia. No-one truly knows if Facebook’s agreement with Rupert Murdoch’s News Corp Australia will cause [...]

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• TF1 & M6 Propose Merger; Vungle Acquires TreSensa

  4 years ago News

  

  In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]

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• Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars

  4 years ago News

  

  In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]

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• ExchangeWire Investment Report - Q1 2021

  4 years ago News

  

  Highlights - Total recorded investment across the advertising and marketing technology industries in Q1 2021 surpassed USD$23.7bn, with an average disclosed transaction value of USD$244.8m. - M&A activity amounted to 67% of total funding, with consolidation driven by mobile players, private equity, [...]

  Ad TechInvestmentM&AMartech

• Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

  4 years ago News

  

  In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

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• The Four Pillars of an Effective Data Marketing Strategy

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Martin Smith, Director of Strategy and Innovation at Jaywing, discusses four key elements which marketers need to consider in the activation of consumer data. When it comes to marketing, data is everywhere. There has [...]

  DataFirst-Party DataMarketing

• FLoC, ATT, and Core Web Vitals: The Opportunities for Independents

  4 years ago News

  

  Advertising technology has always been somewhat difficult to explain to those not in the industry. “What do you really do? What the heck is a programmatic?” Questions we have all had to field. The last couple of months will surely [...]

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