Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• TGE Index Investment Report - Q4 & Year-End 2020

  4 years ago News

  

  2020 highlights - Total investment and M&A activity across the video games industry tracked by the TGE Index through April-December 2020 reached USD$37.890bn from 406 disclosed transactions (501 total). Adding averaged publicly-available data for Q1 gives a full-year approximation of USD$40.572bn [...]

  TGE Index Analysis

• EU Criticised for Slow Big Tech Action; Ad Tech Trio Join Unified ID 2.0

  4 years ago News

  

  In today's ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big [...]

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• Klaviyo Raises USD$200m; YouTube Launches Audio Ad Units

  4 years ago News

  

  In today's ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m [...]

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• Zeotap Extends Series C Financing; MeritDirect Acquires 180byTwo

  4 years ago News

  

  In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m [...]

  AgencyAudienceDataInvestmentM&AProgrammatic

• PubMatic Files for USD$75m IPO; Harbr Raises USD$38.5m

  4 years ago News

  

  In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has [...]

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• DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

  4 years ago News

  

  In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

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• Apple and Adobe in Alleged Privacy Workaround; Sonobi Secures Cohere Capital Investment

  4 years ago News

  

  In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit [...]

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• SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections

  4 years ago News

  

  In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

  Digital MarketingInvestmentMarketingNorth AmericaPublisherSocial MediaUS

• iHeartMedia to Acquire Voxnest; Rokt raises USD$80m

  4 years ago News

  

  In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]

  AudioE-CommerceInvestmentM&A

• US House Calls for Big Tech Breakup; Jellyfish Acquires Reamp & San Pancho

  4 years ago News

  

  In today's ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee [...]

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