Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• iHeartMedia to Acquire Voxnest; Rokt raises USD$80m

  4 years ago News

  

  In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]

  AudioE-CommerceInvestmentM&A

• US House Calls for Big Tech Breakup; Jellyfish Acquires Reamp & San Pancho

  4 years ago News

  

  In today's ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee [...]

  Ad TechAgencyAPACIndiaLATAMM&ANorth AmericaOTTTVUS

• Fox to Buy Tubi TV; S4 Capital Sees Strong Organic Growth

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic [...]

  AgencyGamingM&AMobileMonetisation

• Brand Suitability: Demystifying Blocking and the “DV Clouds”

  5 years ago News

  

  In this article written exclusively for ExchangeWire, Matt McLaughlin (pictured below), COO of DoubleVerify, responds to concerns over the firm's use of "clouds" in the aim of maintaining brand safety and negating advertising fraud. At DoubleVerify, a key component of our [...]

  Ad FraudAd Verification

• When Digital Ads Go Rogue, and the Quest for Nuanced AI

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Omar Amath, head of ad and data operations (pictured below), agenda21, highlights how third-party content verification platforms can assist in ensuring brand safety, while aiding publishers reclaim revenue lost to over-zealous block-listing. News stories [...]

  AIBrand Safety

• Changing Attitudes Towards Walled Gardens vs. Open Web; Record TAG Recertifications

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C [...]

  Ad FraudFacebookGamingMartech

• Does Programmatic Advertising Have a Targeting Problem? An Investigation

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Stephen Byrne (pictured below), regional VP at smartclip, discusses whether programmatic advertising currently has a targeting problem, despite it supposedly being the primary advantage to the channel. Successful digital video advertising is based on [...]

  ProgrammaticTargeting

• Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Matthew Goldhill (pictured below), founder and CEO of Picnic Media, discusses how the recent moves to phase out the third party cookie will be a positive shift for consumer privacy, yet such moves [...]

  TargetingUX

• Publishers Let Randoms Stick Ads In Their Slots

  5 years ago News

  

  In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy [...]

  Ad FraudAd VerificationBrand Safety

• Silverbullet Acquires Videobeet Italia S.R.L.; Azerion Acquires Collective Media Europe

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Silverbullet acquires Videobeet Italia S.R.L.; Azerion acquires leading digital ad experts Collective Media Europe; BDG selects Rubicon Project [...]

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