Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
The 404bot, or No Bot at All?
Following the recent news of the 404 bot scheme which purportedly generated fake browser data in order to harvest advertiser media spend, Dr. Augustine Fou, independent ad fraud researcher, writes exclusively for ExchangeWire on the potential limitations of fraud filtering [...]
Audio, DOOH, VR and Gaming: Education a Bigger Challenge than Infrastructure
In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely audio, gaming, DOOH, and VR, and the factors which are currently hindering their widespread adoption. Programmatic has worked hard to shed [...]
The Era of Digital Integrity: From Data-Driven to Choice-First Advertising
Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital [...]
Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore
Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one [...]
Anzu.io Partners With Forensiq; Talon Expands into Europe
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]
Let’s Wake Up: IP Infringement is Everyone’s Problem
In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]
Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?
In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]
GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]
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