Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Anzu.io Partners With Forensiq; Talon Expands into Europe
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]
Let’s Wake Up: IP Infringement is Everyone’s Problem
In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]
Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?
In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]
GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]
How to Prepare for a Life Without Cookies
Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire discussing how publishers, advertisers, and agencies, can prepare for a post-cookie landscape, and how transitioning to first-party data strategies can [...]
Love is... Finding the Right Partnerships
In this exclusive article for ExchangeWire, Seth Whitehead (pictured below), customer success manager, Impact, discusses the importance of partnerships between brands and affiliates, and how automation can be used to strengthen such relationships. We all know that we are stronger together [...]
How to Reinvent Digital Advertising After the Death of the Cookie
Writing exclusively for ExchangeWire, Richard Foster (pictured below), CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild after the tectonic shift in the viability of the third-party cookie. Proving that its privacy mission isn’t just talk, Google has taken [...]
Identity in the Post-ITP Landscape: Q&A with Kelly Jacobson Collins, Unruly
Ahead of the panel discussion on solving the identity challenge at ATS Stockholm 2020, Kelly Jacobson Collins (pictured below), global product compliance director at Unruly, discusses what opportunities have been opened up post-ITP, and how providers can collaborate with publishers [...]
Humble PIE: Time for Independent Ad Tech to Embrace Independent Values
In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment is right for the independent advertising ecosystem to embrace its own independence, champion relevance, and collectively re-imagine the future makeup [...]
Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation [...]
Popular Tradertalks
Latest Posts
-
How to Navigate the Perpetual Revolving Door of Measurement -
Digest: Chaos in AI -
Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs -
Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up -
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
Follow ExchangeWire