Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Predictions 2020: The Service Layer
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is the [...]
Implementing a Native Advertising Strategy: Q&A with Mick Loizou, Verizon Media
In this exclusive interview with ExchangeWire, Mick Loizou (pictured below), senior director, product marketing, international at Verizon Media, discusses the benefits of a implementing native advertising strategy, how such approaches can be tailored, and upcoming technologies set to bolster native [...]
Integral Ad Science Acquires ADmantX; Digital Publishing Revenue Declines
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase [...]
Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO
In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted "systemic concerns" surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday [...]
Bots Vs Brands – Battling Ad Fraud in the Age of Automation
Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with [...]
Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade [...]
First-Party Data Priorities Prompt Publishers to Take Back Control
Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the [...]
The Evolution of Prebid
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]
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