Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• November's Ad Industry Financials - Big Tech

  1 year ago News

  

  Welcome to the first in our quartet of quarterly articles assessing the state of play of the industry, through its array of publicly-listed companies. First out of the block were the big tech companies and social platforms, namely Amazon, Apple, [...]

  Big TechEarnings

• Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks

  1 year ago News

  

  In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

  AntitrustE-CommerceGoogleM&APublisherRetail Media

• The Case for In-Game Advertising: A Perfect Storm

  1 year ago News

  

  Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [...]

  GamingIn-Game

• Focused Financials Q2 2023: Retail Media

  1 year ago News

  

  Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]

  Commerce MediaRetail Media

• Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming

  1 year ago News

  

  In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]

  Ad FraudAgencyGamingGoogleNetflixSearch

• Amazon Prepares SSP Launch; Tracer raises USD$18.1m

  1 year ago News

  

  In today's ExchangeWire news digest: Amazon prepares to launch a new SSP; Tracer raises USD$18.1m (£14.2m); and Joe Zawadzki formalises MediaMath bid. Amazon prepares SSP launch Amazon is preparing to launch a new supply-side platform and is actively recruiting across a range [...]

  AmazonFundingInvestmentSSP

• IPA Bellwether Q2 2023: Record Sales Promotions Drive Marketing Growth

  1 year ago News

  

  The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend continues to climb, having risen 6.4%. This has [...]

  Ad SpendMarketerMarketingUK

• The Next Generation of Media Planning Tools for CPGs Will Come From Retailers

  1 year ago News

  

  In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

  AgenciesBrandsMediaResearchRetail Media

• ExchangeWire Analysis: The ATS London 2023 Lowdown

  1 year ago News

  

  For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers, a series of questions during panel discussions, to get their live thoughts on key industry trends. So who did the great [...]

  ATSATS LondonContextualExchangeWire ResearchPrivacy

• Benefits of Owned & Operated Portfolios in In-Game Advertising

  1 year ago News

  

  In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers.  Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [...]

  GamingIn-Game