Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• First-Party Data Priorities Prompt Publishers to Take Back Control

  5 years ago News

  

  Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the [...]

  Ad TechDataPublisher

• The Evolution of Prebid

  5 years ago News

  

  Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]

  Header Bidding

• DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]

  AnalyticsAudienceEMEAIdentityMeasurementTV

• Why All Brands Should Consider Mobile Advertising Within Esports

  5 years ago News

  

  In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the [...]

  esportsGamingMobile

• The Three Dimensions of Identity

  5 years ago News

  

  In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is [...]

  Cross-DeviceIdentity

• InfoSum Launches First-Party Data Platform; Smart Expands to UK Market

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital [...]

  Ad ServerAnalyticsDataDOOHMonetisationOOHPublisherTargeting

• Post-Cookie Lessons from Germany: An Industry Call-to-Action

  5 years ago News

  

  As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O'Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise [...]

  DACHEMEAPublisherTargeting

• Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project

  5 years ago News

  

  Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions.   How [...]

  Ad TechIdentity

• "The Future of Targeting is Contextual"

  5 years ago News

  

  Through all the uncertainty caused by the necessary pivot towards a fully privacy-compliant ecosystem, one thing is becoming clear: contextual is set to play a more prominent role in the advertising toolkit. Writing exclusively for ExchangeWire, Mike Klinkhammer (pictured below), [...]

  ContextTargeting

• CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB & IAB Tech Lab release CCPA Compliance Framework for public comment; Rubicon Project acquires RTK.io; Broadsign and [...]

  DOOHHeader BiddingOOHPerformanceTargeting