Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• What Does the End of Cookies Mean for Digital Advertising?

  5 years ago News

  

  GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their [...]

  ContextCross-DeviceIdentityTargeting

• Is it Time for Publishers to Reconsider the Brand Safety Value Proposition?

  5 years ago News

  

  In this exclusive article for ExchangeWire, Pete Wallace (pictured below), commercial director at GumGum Europe, discusses how techniques once solely applied towards the goal of brand safety can now be used for sophisticated contextual targeting, to the benefit of publishers.   What [...]

  Brand Safety

• Why it’s Time to Break Down the Barriers Between Brand and Performance

  5 years ago News

  

  Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the ad, how many people have clicked it, and how many people have bought a product after clicking the ad. However, [...]

  BrandingMeasurementPerformanceViewability

• Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply [...]

  AIBrand SafetyContentDataMartechNativeVideo

• Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports

  5 years ago News

  

  This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the [...]

  AdvertisingDisplayMarketerVideo

• Building a Next Generation Data Driven Marketing Business

  5 years ago News

  

  In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to consider when constructing a successful data driven marketing firm for the current era. Data driven marketing has been a growing discipline [...]

  DataOmnichannel

• The ICO: Clarification & Engagement in the Late Summer

  5 years ago News

  

  As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection [...]

  DataGDPR

• Is RTB Dead in the Water? Part 2: The Impact on the RTB Ecosystem of More Rigorous Consent Gathering

  5 years ago News

  

  In part one of this exclusive series written by Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory, we looked at the IAB’s Transparency and Consent Framework and how organisations could be incentivised to improve the way consent [...]

  Programmatic

• The Programmatic Advisory Acquires Forge Group; Infectious Media Launches In-Housing Consultancy

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for [...]

  Ad FraudAgencyBrand SafetyConsultancyVideo

• The Benefits of Implementing the Transparency & Consent Framework v2.0

  5 years ago News

  

  Following an inclement few months, which included the Information Commissioner's Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF). Notably, Google has announced that [...]

  DataTransparency