Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• The Potential of Performance Marketing: Q&A with Ken Leren, Marketing Town

  5 years ago News

  

  Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how emerging technologies will build upon the sector's successes. What are the main benefits of performance [...]

  Performance

• How Marketers Can Benefit From the Digital Out-of-Home Revolution

  5 years ago News

  

  In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side of regulations, and how ads should be correctly contextualised. No more dirty old billboards plastered with [...]

  DOOH

• The Ozone Project Partners with ADmantX; Broadsign partners with Place Exchange

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project selects ADmantX to power the contextual classification of its content; Twilio SendGrid adds advertising channels [...]

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• ZEE5 Partners with Minute.ly; Alibaba & WPP Among Leading Companies in GlobalData Internet Advertising Theme

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: ZEE5 partners with leading AI Video enhancement startup Minute.ly to boost watching experience for tens of millions [...]

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• Silver Screen, Silver Lining: What the Wider Ad Industry Can Learn From the Cinema Experience

  5 years ago News

  

  Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn [...]

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• Opportunities for Emerging Brands in Paid Search: Q&A with Mainline Menswear

  5 years ago News

  

  Search advertising continues to account for a significant proportion of overall ad spend, with £6.7bn being spent in these channels last year according to AA/WARC figures. In such a developed market, opportunities for smaller brands can be harder to come [...]

  Search

• Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video [...]

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• The Italian Programmatic & Martech Industry in 2019: Predictions & Reflections

  5 years ago News

  

  Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply chain serving countless ads across the world each second. Despite this, [...]

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• Yield Management in a First-Price Auction World

  5 years ago News

  

  Following the announcement earlier in the year that Google Ad Exchange traffic will transition to a first-price auction model by late August to early September, the industry has been awash with queries as to how this will affect optimisation, and [...]

  Programmatic

• Digital Identity, Blockchain & OTT: A Preview of ATS London

  5 years ago News

  

  As we approach the 10th anniversary of ATS London, ExchangeWire hosted a preview of what will be discussed and debated on the day. Paul Gubbins (pictured below), global programmatic strategy lead at Unruly, covers the hot topics at the preview, [...]

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