Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming

  2 years ago News

  

  In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]

  Ad FraudAgencyGamingGoogleNetflixSearch

• Amazon Prepares SSP Launch; Tracer raises USD$18.1m

  2 years ago News

  

  In today's ExchangeWire news digest: Amazon prepares to launch a new SSP; Tracer raises USD$18.1m (£14.2m); and Joe Zawadzki formalises MediaMath bid. Amazon prepares SSP launch Amazon is preparing to launch a new supply-side platform and is actively recruiting across a range [...]

  AmazonFundingInvestmentSSP

• IPA Bellwether Q2 2023: Record Sales Promotions Drive Marketing Growth

  2 years ago News

  

  The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend continues to climb, having risen 6.4%. This has [...]

  Ad SpendMarketerMarketingUK

• The Next Generation of Media Planning Tools for CPGs Will Come From Retailers

  2 years ago News

  

  In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

  AgenciesBrandsMediaResearchRetail Media

• ExchangeWire Analysis: The ATS London 2023 Lowdown

  2 years ago News

  

  For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers, a series of questions during panel discussions, to get their live thoughts on key industry trends. So who did the great [...]

  ATSATS LondonContextualExchangeWire ResearchPrivacy

• Benefits of Owned & Operated Portfolios in In-Game Advertising

  2 years ago News

  

  In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers.  Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [...]

  GamingIn-Game

• Progressing Sustainability in Ad Tech: Interview with Curt Larson, Sharethrough

  2 years ago News

  

  In this exclusive interview recorded at ATS London 2023, Curt Larson, chief product officer at Sharethrough, details the work currently being undertaken by the ad tech industry to lower carbon emissions. How can exchanges like Sharethrough have an impact on the [...]

  Sustainability

• Injecting Sustainability into Digital Advertising - Q&A with Greenbids

  2 years ago News

  

  In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising. Is digital advertising compatible with a sustainable society? Advertising in its current form is not [...]

  Sustainability

• The Future of Data-Driven CTV: Interview with PubMatic & Adalyser

  2 years ago News

  

  As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [...]

  Addressable TVCTVTV

• Microsoft & Activision-Blizzard: Media Implications of the CMA's Decision

  2 years ago News

  

  In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

  AcquisitionGamingM&A