Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
How Do We Boost Transparency in Digital Advertising?
In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How [...]
ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path [...]
Transparency & Real-Time Auditing: Q&A with Namit Merchant, Media.net
'Transparency', while the term is often banded around as one of the industries many buzz-words it is critical not to dismiss it. Ensuring efficient and optimised spend would prove invaluable for publishers, while reducing fraud and wastage helps the entire [...]
The Fight Against Ad Blocking: Why Blocking the Blockers Is Not Enough
Last week it emerged that Google is pushing ahead with plans, made public earlier in the year, to limit the functionality of ad block extensions on the Chrome browser, announced as part the new ‘Manifest V3’ design specification. Despite widespread consternation [...]
Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches Xandr Invest - a new global omnichannel buying platform; PwC Global Entertainment & Media Outlook [...]
Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its ad exchange, BidMachine, available as open-source; Firefox makes Enhanced Tracking Protection available by default; FreeWheel’s [...]
Apple WWDC 2019: Privacy Initiatives and the iTunes Sunset
Like many big tech developer conferences, Apple’s WWDC regularly presents opportunities, and curveballs, for advertisers and publishers alike, with this year’s iteration proving no exception. The firm announced that, finally, iTunes is being shut down, with three new platforms rising [...]
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