Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Why the Rise of Ad Fraud and the Fall of Brand Safety Needs to be Reversed
The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high prevalence of fraud. Brand safety has therefore become a key issue for marketers, ensuring that [...]
AA/WARC Report Q4 2018: Nine Consecutive Years of Growth
UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report. Report highlights Q4 2018 growth totalled £6.5bn, a year-on-year [...]
Appodeal Introduces Stack, Scales Mobile App Businesses; S4Capital announces strong Q1 2019 growth
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Appodeal introduces Stack; S4Capital announces strong Q1 2019 growth; FEPE International to rebrand as World Out of Home [...]
Live Data Use in Digital Out-of-Home Campaigns: Q&A with Neil McKenney, DOOH.com
The digital out-of-home (DOOH) market is one of the most rapidly growing sectors within advertising, with the global market predicted to be worth USD$11.33bn (£8.78bn) by 2023. However the market is poorly understood compared to ‘traditional’ forms of digital media, [...]
In-Vehicle Advertising & Use of Varied Ad Formats: Q&A with Maude Menant, Waze
In-vehicle advertising is an area which is due to accelerate growth in the DOOH (digital out-of-home) market, with a wide array of carpooling and navigation apps set to capitalise on this sector. Following her keynote speech at ATS Paris on [...]
Publicis Group Acquires Epsilon: Data Implications & Reaction
Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn), making it the largest ever acquisition by the French advertising group, and one of the [...]
In-Housing & Consultancies: Q&A with Alessandra Di Lorenzo, Forward
In-housing is a trend that has been on the rise as programmatic has matured, with the IAB recently suggesting that 86% of brand advertisers in programmatic either fully in-housed their buying functions or have partially moved these processes. In recognition of [...]
2018 IAB UK & PwC Digital Adspend Study: The Market Grows
The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlights The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from [...]
The Future Is 5G: How New Mobile Tech Will Take Advertising into the 5th Generation
5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent negative publicity revolving around concerns such as national security and 'deceptive' practices being employed by current 4G [...]
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