Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Understanding ITP: Q&A with Matthew Pepper, Sub2
Whilst Intelligent Tracking Prevention (ITP) is not a new phenomenon – having been used on Apple's Safari browser in its current iteration since late-2018 – it is likely to be one of the most significant talking points in the ad [...]
Overcoming Challenges Within Programmatic & Publishing: Q&A with Pierre Chappaz, Teads
The skies above programmatic advertisers and publishers have for a while seemed to be naught but rolling dark rain clouds, laden with the rains of industry challenges such as lack of transparency and budget squeezes. Positive results for ad spend [...]
Pinterest IPO: Prospects for Advertisers
2019 has long promised to be a bumper year for IPOs, with Lyft going public earlier in the year (28 March), reportedly due to be followed by companies such as Zoom, Slack, Global Switch, and the much-hyped Uber. One IPO, [...]
IPA Bellwether Report Q1 2019: Rising Budgets & Negative Prospects
Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly negative, reveals the Q1 2019 IPA Bellwether Report, released Wednesday 17 April. Report Highlights Total marketing budgets upwardly revised to +8.7%, their [...]
Managing Publisher Challenges: Q&A with Rhys Denny, RedBud
The current digital ecosystem can be a harsh place for publishers with squeezed margins, tectonic shifts in government regulation, and untrustworthy vendors, among other challenges. However, with preparation, appropriate organisation, and optimisation, there are still plenty of opportunities to be [...]
Blockchain in Digital Marketing: Q&A with Jack Smith, GroupM
Since the astonishing rise of cryptocurrency Bitcoin over the past decade, ‘blockchain’ has become a huge buzzword in several tech industries, ranging from security to healthcare. However, despite distributed ledger technology (DLT) being billed by some as the future of [...]
Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year
Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors being absorbed by Facebook or fizzling out into obscurity. Yet, as discussed below, it remains a lesser-picked platform by travel [...]
Collaboration Can Make 2019 the Year of the Unified ID
The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20% do not experience the benefit of this and instead have to rely on an inconsistent [...]
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