Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Sports Streaming Part One: The Major Leagues

  2 years ago News

  

  As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part one, we take a look at the biggest spenders, [...]

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• Unlocking Actionable Insights for Video: Q&A with James Malins, Tremor Video

  2 years ago News

  

  In association with Unruly In this exclusive Q&A with ExchangeWire, James Malins, chief revenue officer, Tremor Video, discusses the power of using actionable insights tools when conducting marketing research, and the ways in which brands can utilise such tools to craft [...]

  BrandsMarketingResearchStrategyTargeting

• Why Digital Out-of-Home is Fundamental to your Multi-Channel Strategy

  2 years ago News

  

  In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that [...]

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• The Stack: Gonzalez v. Google Commences; Amazon-One Medical Deal to Proceed Unchallenged

  2 years ago News

  

  This week: Supreme Court case Gonzalez v. Google could overhaul online advertising, Amazon's purchase of One Medical to proceed without FTC intervention... Another busy week in media, marketing, and commerce saw the opening of a landmark case, Gonzalez v. Google, which could see [...]

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• Commerce Media: The Next Phase

  2 years ago News

  

  As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

  Commerce MediaE-CommerceMarketerRetailRetail Media

• The Good, The Bard, The Ugly: Big Tech's February Financials Roundup

  2 years ago News

  

  ExchangeWire senior editor Mat Broughton examines the financial results for the big tech quartet over the previous quarter, and their potential implications for the wider advertising industry. The global tech market continues to wobble like a 70’s blancmange, leading to heavy [...]

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• Contextual Signals in Performance Campaigns: Interview with Kenneth López Triquell, Seedtag

  2 years ago News

  

  In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise contextual advertising’s efficacy, and how the industry can assure marketers on the [...]

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• ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

  2 years ago News

  

  The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [...]

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• Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

  2 years ago News

  

  PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

  Commerce MediaE-CommerceExchangeWire ResearchResearchRetail Media

• Commerce Media: Connecting Sellers and Buyers

  2 years ago News

  

  Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

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