Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Charting 2023 Ad Trends with Broadsign’s John Dolan

  2 years ago News

  

  In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many surprises. We recently sat down with Broadsign VP, global head of media sales, John Dolan, to chat about his observations from [...]

  Ad SpendBrand SafetyMeasurementOOHSustainability

• Gaming & In-Game Advertising: Predictions for 2023

  2 years ago News

  

  As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]

  GamingIn-GamePredictions

• YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

  2 years ago News

  

  In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

  M&AMetaverseStreamingYouTube

• Google & Meta to Lose US Digital Ad Majority; Musk to Step Down as Twitter CEO

  2 years ago News

  

  In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter CEO; and Nielsen undergoes major reorganisation. Google and Meta to lose US digital ad majority Google and Meta are set to lose [...]

  CTVGoogleMeasurementMetaTVTwitter / XUS

• Infrastructure & Automation: Predictions for 2023

  2 years ago News

  

  In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]

  AIAutomationPredictions

• Epic Games to Pay USD$520m FTC Settlement; European Commission Fires Antitrust Warning to Meta

  2 years ago News

  

  In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]

  DataEUGamingIn-GameLegal

• Average Agency Payment Times Increase; Twitter Seeks Funding

  2 years ago News

  

  In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]

  AgencyCloudDataElon MuskSocial MediaTwitter / X

• How Contextual AI Impacts Campaign Performance

  2 years ago News

  

  In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

  AICampaignContextualPrivacyTargeting

• Positive Social Impact in Advertising: Q&A with Sigma Software

  2 years ago News

  

  Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on how standards can be maintained to ensure advertising has a positive social impact, [...]

  APACBrand SafetyDataESGFirst-Party DataFraud

• CTV: the Trends for 2023

  2 years ago News

  

  In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly talked-about mediums. With two of the largest streaming platforms, [...]

  CTVPredictions