Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• Commerce Media: The Next Phase

  2 years ago News

  

  As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

  Commerce MediaE-CommerceMarketerRetailRetail Media

• The Good, The Bard, The Ugly: Big Tech's February Financials Roundup

  2 years ago News

  

  ExchangeWire senior editor Mat Broughton examines the financial results for the big tech quartet over the previous quarter, and their potential implications for the wider advertising industry. The global tech market continues to wobble like a 70’s blancmange, leading to heavy [...]

  AmazonAppleBig TechGoogleMetaRevenue

• Contextual Signals in Performance Campaigns: Interview with Kenneth López Triquell, Seedtag

  2 years ago News

  

  In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise contextual advertising’s efficacy, and how the industry can assure marketers on the [...]

  CampaignContextualMobileTargeting

• ChatGPT for Ad Tech: Steps to Build an AI Strategy for Brands

  2 years ago News

  

  The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [...]

  Ad FraudAIBiddingBrand SafetyBrand SuitabilityMeasurement

• Research from PubMatic & ExchangeWire Reveals Two-Thirds of European Retailers are Increasing Investment in Commerce Media

  2 years ago News

  

  PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]

  Commerce MediaE-CommerceExchangeWire ResearchResearchRetail Media

• Commerce Media: Connecting Sellers and Buyers

  2 years ago News

  

  Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

  AgenciesRetailRetail Media

• Charting 2023 Ad Trends with Broadsign’s John Dolan

  2 years ago News

  

  In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many surprises. We recently sat down with Broadsign VP, global head of media sales, John Dolan, to chat about his observations from [...]

  Ad SpendBrand SafetyMeasurementOOHSustainability

• Gaming & In-Game Advertising: Predictions for 2023

  2 years ago News

  

  As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]

  GamingIn-GamePredictions

• YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

  2 years ago News

  

  In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

  M&AMetaverseStreamingYouTube

• Google & Meta to Lose US Digital Ad Majority; Musk to Step Down as Twitter CEO

  2 years ago News

  

  In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter CEO; and Nielsen undergoes major reorganisation. Google and Meta to lose US digital ad majority Google and Meta are set to lose [...]

  CTVGoogleMeasurementMetaTVTwitter / XUS