Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Infrastructure & Automation: Predictions for 2023
In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]
Epic Games to Pay USD$520m FTC Settlement; European Commission Fires Antitrust Warning to Meta
In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]
Average Agency Payment Times Increase; Twitter Seeks Funding
In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]
How Contextual AI Impacts Campaign Performance
In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]
Positive Social Impact in Advertising: Q&A with Sigma Software
Following ATS Singapore 2022, ExchangeWire speaks to Sigma Software Group's Olha Paramonova (vice president, AdTech) and Katherine Tuluzova (executive vice president, North America) for an overview on how standards can be maintained to ensure advertising has a positive social impact, [...]
CTV: the Trends for 2023
In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly talked-about mediums. With two of the largest streaming platforms, [...]
Have we Lost Sight of the Fundamentals of Marketing? Interview with Dom Kozak, JCDecaux
In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [...]
The Digitisation of OOH: Q&A with Diederick Ubels, CEO, Sage+Archer
While innovation and digital transformation continues to flow within the advertising industry, this has perhaps been most dramatically seen in the out-of-home (OOH) segment, as it pivots from paper-based to programmatic-powered. In this exclusive Q&A, Diederick Ubels, CEO, Sage+Archer details [...]
Apple Loses Search Chief to Google; Alibaba Muted on Singles Day Results
In today's ExchangeWire news digest: Apple loses search chief to Google; Alibaba muted on Singles Day results; and S4 Capital reports 29% increase in like-for-like revenue. Apple loses search chief to Google Apple has lost Srinivasan Venkatachary, a key senior director within [...]
A Brave New World: Staying Ahead with an Omnichannel Strategy
In this exclusive article written for ExchangeWire following ATS Singapore 2022, John McNerney, senior director of platforms APAC, Yahoo, details how flexible and full-funnel marketing can help brands stay ahead in the privacy-first world. It’s a brave new world out there [...]
Popular Tradertalks
Latest Posts
-
What's Really Behind Agencies’ Identity and AI Ambitions? -
The Stack: Major Ad Expansions -
Digest: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump -
Digest: PayPal to Launch UK Ad Business in July; WARC Downgrades Ad Spend Outlook by $20bn across All Media -
Nexxen’s Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation
Follow ExchangeWire