Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
A Brave New World: Staying Ahead with an Omnichannel Strategy
In this exclusive article written for ExchangeWire following ATS Singapore 2022, John McNerney, senior director of platforms APAC, Yahoo, details how flexible and full-funnel marketing can help brands stay ahead in the privacy-first world. It’s a brave new world out there [...]
The Big Tech Financials Roundup - October 2022
The financial results of the big tech and social media companies is typically seen as a barometer for the wider tech economy, and of course digital advertising. In this article, ExchangeWire senior editor Mat Broughton examines the results for Q2-Q3 [...]
Data Strategies to Weather a Recession
In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [...]
Recession-Proof Marketing - Q&A with Matt White, Quantcast
In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]
The 4 Factors Driving Effective Contextual Targeting
Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]
Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m
In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]
Programmatic Trends in APAC: Interview with Rahul Vasudev, Scibids
Ahead of the start of ATS Singapore 2022, Rahul Vasudev, managing director, APAC, Scibids, outlines key trends in programmatic from the region, and how artificial intelligence can be used to effectively address market challenges. What are the main trends in programmatic [...]
CDP: The Core of Communications Transformation
On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. What is the difference between a CDP and [...]
Meeting Changing Consumer Journeys with an Omnichannel Mindset
Ahead of next week’s ATS Singapore 2022, John McNerney, senior director of platforms, APAC, Yahoo, details how an omnichannel approach, leveraging emerging formats and technologies, can be successfully used to adapt to evolving customer journeys. The ad tech landscape is rife [...]
The Rise of Personified Advertising - Q&A with Ossie Bayram, Ogury
The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a more fitting alternative to its current model. In this article, Ossie Bayram, UK country director at Ogury, goes over the [...]
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