Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
CDP: The Core of Communications Transformation
On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. What is the difference between a CDP and [...]
Meeting Changing Consumer Journeys with an Omnichannel Mindset
Ahead of next week’s ATS Singapore 2022, John McNerney, senior director of platforms, APAC, Yahoo, details how an omnichannel approach, leveraging emerging formats and technologies, can be successfully used to adapt to evolving customer journeys. The ad tech landscape is rife [...]
The Rise of Personified Advertising - Q&A with Ossie Bayram, Ogury
The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a more fitting alternative to its current model. In this article, Ossie Bayram, UK country director at Ogury, goes over the [...]
Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC
With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [...]
Blessings & Challenges: Interview with Sonal Patel, Quantcast
In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss how brand-consumer relationships are evolving in APAC, and the unique opportunities and challenges within the market. How are relationships between brands [...]
"Precise, Powerful & Measurable": Programmatic DOOH in SEA
As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [...]
Joining Forces for Independent Digital-First Consulting: Interview with CvE
Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [...]
Leveraging pDOOH in Privacy-First Marketing: Interview with Dom Kozak, JCDecaux
As programmatic digital out-of-home (pDOOH) continues its strong recovery following the coronavirus pandemic, ExchangeWire speaks to Dom Kozak, head of programmatic at JCDecaux, to determine how the channel should be considered within the marketing mix, alongside the benefits it offers [...]
Realising the Potential of CTV: Interview with Alexis Wrightson, Quantcast
Following the surge of interest in connected TV (CTV) during the coronavirus pandemic, ExchangeWire speaks to Alexis Wrightson, lead product specialist, EMEA, Quantcast, to discuss the channel’s evolving role in the marketing mix. What developments need to be made in the [...]
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