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• Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & Web

  12 hours ago News

  

  Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q4 2024 Asia-Pacific (APAC) Supply-Side Platform (SSP) Market Share Reports for China, Japan, Singapore, and India. The reports reveal SSP market share across mobile apps [...]

  Ad FraudAnalyticsSSP

• Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation

  1 day ago News

  

  Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today (January 23rd, 2025) announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the [...]

  AudienceCurationRebrand

• Content Ignite Launches Version 2 of Publisher Health Checks to Boost Website Performance

  1 day ago News

  

  Content Ignite, a leader in digital publishing solutions, is excited to unveil Version 2 of its Publisher Health Checks, a powerful tool designed to help publishers maximise website performance, increase revenue, and enhance user experience. This upgraded solution builds on the [...]

  Customer ExperiencePublisherRevenueWebsite

• Opti Digital Reports 60% Growth in 2024

  2 days ago News

  

  As projected at the start of 2023, Opti Digital, a leading premium advertising monetisation platform, has reported a 60% growth for the full year of 2024.  CEO Magali Quentel-Reme commented on the results: “2023 was a pivotal year for Opti Digital, [...]

  Ad TechAdvertisingMonetisation

• Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions

  2 days ago News

  

  Evorra, the next-generation SaaS audience and data platform for brands and agencies, has joined forces with the7stars, one of the United Kingdom’s largest independent media agencies, to lead the way in compliant and addressable audience building and activation for the7star’s [...]

  AgenciesAudienceBrandsMediaPartnership

• Equativ Unveils Maestro by Equativ

  2 days ago News

  

  Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralises programmatic campaign management and provides ad buyers with direct access [...]

  Ad TechCampaignCuration

• Sustainability Consultant Christina Wu Joins Impact Plus as International Customer Success Manager    

  2 days ago News

  

  Impact Plus, a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online ads, today (January 22nd, 2025) announced that sustainability consultant Christina Wu has joined the company as its new international customer [...]

  AdvertiserAppointmentEnvironmental

• Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies

  4 days ago News

  

  Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of case studies showcasing the powerful connection between attention metrics and advertising outcomes. Featuring 52 case studies across 18 industries, validated by [...]

  AttentionMeasurementResearch

• Massi Mekla Joins xpln.ai as Country Manager France

  4 days ago News

  

  XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as country manager, France, reporting to CEO Fabien Magalon. Leading the sales and customer services teams, Massi will be tasked with [...]

  AppointmentAttentionMeasurement

• Teads UK’s Insights Unveil: Food Forms a Key Part of Valentine’s Celebrations & Gift-Giving This Year

  1 week ago News

  

  Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones.  According to the ‘Charm [...]

  BrandsResearchRetailRetail Media