ExchangeWire PressBox
Articles by ExchangeWire
NumberEight Announces the Launch of the First ID-less Solution Landscape Map
In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this [...]
Axis Programmatic Platform & AdInMo Announce In-Game Partnership
Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]
VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move
FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, [...]
Yahoo DSP Survey: Singapore Marketers’ Conversion Strategies at Risk with Data Complacency
Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed. The survey, part of Yahoo’s Data Maturity Pop Quiz conducted between August and November 2024 [...]
The GumGum Platform™ Achieves Global SOC 2 Compliance
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings — GumGum Contextual, GumGum Attention, and [...]
ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [...]
LoopMe Acquires Chartboost from Zynga
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software. Financial details of [...]
Nemlig.com Transforms Their Retail Media Tech Stack with Nexta Ad Manager
Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with Nexta Ad Manager's self-service capabilities. Adform provides the technology for scalable ad delivery, while Nexta Ad Manager alleviates [...]
Popular Tradertalks
Latest Posts
-
US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples -
The Stack: UK Gov Addresses Developers’ AI Training Rights and Introduces New Online Safety Regulations for Big Tech -
Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App -
2025 Predictions: Contextual Advertising -
AI Overload: Are We Spending Wisely on Artificial Intelligence?
Follow ExchangeWire