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Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers
iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM). This collaboration opens more inventory to connect brands and gaming [...]
Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising
Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and [...]
More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange
TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped logic, and several publisher-oriented changes. “This redesign goes beyond a UI update — it’s a fundamental shift in how ad tech [...]
iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups
In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in the Roblox gaming universe. The ‘Munch While Gaming’ campaign redefines in-game advertising by integrating Chupa Chups-branded digital items and in-game [...]
GumGum Study: 94% of Consumers Across the US, UK & Canada Prefer Contextual Ads Over Identity-Based Ads
Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader [...]
IAB Europe Releases Latest Annual State of Readiness Report
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2025. Now in its third year, [...]
DoubleVerify Launches Content-Level Controls on Meta
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability, [...]
Taboola Data Reveals Top Holiday Destinations for Brits this Summer
British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan to take an affordable staycation in summer 2025. Taboola, the global leader in powering recommendations for the open web, analysed readership [...]
Cedara & Adnuntius Partner to Drive Sustainability in Programmatic Advertising
Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform, to drive sustainability in the digital advertising ecosystem. This collaboration will empower Adnuntius with granular carbon measurement capabilities across its [...]
Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform
Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad tech company with a fully consented, privacy-compliant, telco-powered first-party identifier. The collaboration allows Onetag customers in key European markets to activate [...]
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