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Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate [...]
Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers
Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [...]
MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory
MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]
Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth
Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally. These strategic appointments underscore the Group's commitment to unlocking the full potential [...]
Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance
Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international. Ces nominations s’inscrivent dans la volonté du [...]
JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive Officer
JWP Connatix (JWPC), a leading video technology and monetisation platform, announced that John Nardone has joined the company as chief executive officer, effective March 24th, 2025. Nardone will lead JWP Connatix into its next phase of strategic growth, following the company's [...]
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag's digital emissions. Real-time AI curation filters [...]
AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising
GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad [...]
Adnami Expands Programmatic Capabilities with Enhanced Curation Services
Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, [...]
Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts
Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]
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