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Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]
Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit
Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel. The report, [...]
Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK
Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Olivia Adams and Rob Morrison as sales directors in the UK. Adams [...]
StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency
StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App Store. Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to [...]
Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns
Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. The fully integrated Cedara solution benefits Skyrise [...]
OpenX Promotes Julie Rooney to Chief Privacy Officer
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (November 12th, 2024) announced the promotion of Julie Rooney to chief privacy officer and deputy general counsel. This strategic promotion underscores OpenX’s continued commitment to setting the standard [...]
Mollie Spilman Joins ArcSpan’s Advisory Board
ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [...]
New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology
Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign. Goodstuff [...]
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel Retail Media, with Boots as Launch Partner
LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global commerce media company, Criteo. Empowering retailers to do more with their data to deliver more effective advertising campaigns, its launch partner is Boots, the [...]
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