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VIOOH & Turnadon Expand Programmatic DOOH Footprint in France
Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local [...]
Agencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword Blocklists
Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad [...]
NumberEight & iion Forge Strategic Partnership to Revolutionise Brand Engagement Across Gaming
NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player in gaming, aimed at redefining audience curation within the gaming sector. This collaboration utilises NumberEight’s advanced demographic solutions to curate iion's [...]
Seedtag Appoints ex-Evening Standard CCO James White as UK Commercial Director
Seedtag, the global leader in contextual advertising, has today (March 3rd, 2025) announced the appointment of James White, previous chief commercial officer at the Evening Standard, as its new UK commercial director. Bringing over two decades of experience to the [...]
Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies
Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...]
Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies. Brand [...]
DoubleVerify to Acquire Rockerbox
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution. Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]
Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator
Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type. After five years of successful collaboration with Microsoft Advertising - [...]
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