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AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model
AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games. The study charts the continued growth [...]
Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities
Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]
Cedara Launches Industry-Leading Compliance Tools to Address SBTI, GHG, & CSRD Reporting
Cedara, the Carbon Intelligence Platform, has launched cutting-edge compliance tools aimed at helping media businesses streamline both regulatory and media measurement requirements, all within a unified platform. With the Corporate Sustainability Reporting Directive (CSRD) set to take effect for thousands [...]
Taboola Introduces Abby, an Industry-First Generative AI Assistant
Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]
BidsCube Unveils Comprehensive White-Label Solutions
BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]
MGID Expands Senior Leadership Team with New Global Hires
Global advertising platform MGID today (October 15th, 2024) announced the appointment of Alex Distadio as regional head of publisher acquisition, Americas, and Ela Krief as global head of account management. The new strategic hires support MGID’s mission to ensure sustainable [...]
Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations
Pentaleap Inc., a leader in retail media technology, is proud to announce a strategic partnership with Placements.io, the premier operations, revenue, and billing management platform for retail media networks. This partnership aims to provide retailers with an advanced, fully integrated [...]
49% of Domains are Classified as High-Risk According to New PIQ Intelligence
Picnic, the leading quality media platform, has released alarming findings from its latest Media Quality Report using proprietary PIQ (Picnic Inventory Quality) intelligence. The report reveals that 49% of online domains are classified as high-risk. These high-risk sites are characterised [...]
Weborama Integrates First-id into its Data Intelligence Platform
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [...]
XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising
Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]
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