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Women in Retail Media Collective Debuts to Champion Female Leaders in the Booming Retail Media Space
Supported by Pentaleap, Skai, FMCG Guys, and IAB Europe, with over 20 members representing major RMNs, technology firms, and industry bodies. The retail media industry is experiencing unprecedented growth, projected to reach USD$125bn (£96.9bn)by 2026 with an annual growth rate [...]
Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers
The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. Unveiled at Yahoo’s [...]
TeqBlaze Launches an SPO Toolkit - New Solution for Supply Chain Optimisation
TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [...]
Content Ignite is Now a Google Certified Publishing Partner
Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP). The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [...]
Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory
Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. This new capability from Google’s SSP provides advertisers with a powerful tool to [...]
Ford estrena su nueva campaña digital dirigida a 'Thrivers' para el lanzamiento de su Explorer 100% eléctrico
Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]
Ford Launches New Digital Campaign Targeting 'Thrivers' for its All-Electric Explorer Debut
Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [...]
VIOOH Announces 2023 Carbon Emissions Significantly Below Industry Benchmarks
Today (November 6th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner [...]
IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]
DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement
DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (November 5th, 2024) announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and [...]
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