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• ShowHeroes Group Acquires Vidds, Strengthening AI-Driven Video Creation Capabilities

  3 months ago News

  

  ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today (October 8th, 2024) announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum.  Founded in 2020 by Ed Thomas and Andrew Walters, [...]

  AcquisitionAIVideo

• Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth

  3 months ago News

  

  Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson as executive vice president and general manager, EMEA. In this newly created role, Cook-Anderson will oversee all of Audigent’s business [...]

  AppointmentCurationData

• Kevel Partners with the World’s Largest Home Improvement Retailer Orange Apron Media

  3 months ago News

  

  Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.  After six years of providing home improvement retail media solutions, Orange Apron Media [...]

  Ad ServerPartnershipRetailRetail Media

• "Rethink Possibilites" : Invibes repousse les limites de la publicité digitale grâce à des solutions publicitaires pensées pour chaque industrie

  3 months ago News

  

  Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, explore de nouveaux horizons marketing avec "Rethink Possibilities", une stratégie innovante qui repose sur la puissance de l’IA Générative afin de redéfinir l’engagement entre la marque et le public. “Chez Invibes, notre mission [...]

  BrandsCreativePersonalisationTargeting

• Invibes ispira i brand a "Rethink Possibilities" con soluzioni pubblicitarie specifiche per settore

  3 months ago News

  

  Invibes Advertising (Invibes), leader nell'innovazione della pubblicità digitale, invita i brand a "Rethink Possibilities" esplorando nuovi orizzonti di marketing e abbracciando l'unicità di ogni opportunità pubblicitaria. Questa evoluzione strategica sottolinea l'impegno di Invibes a rivoluzionare il digital advertising attraverso la [...]

  BrandsCreativePersonalisationTargeting

• ‘Rethink Possibilities’, las nuevas soluciones publicitarias de Invibes específicas para cada sector

  3 months ago News

  

  Invibes Advertising (Invibes), líder en innovación publicitaria digital, invita a las marcas a descubrir su propuesta 'Rethink Possibilities' con la que explorar nuevos horizontes de marketing aprovechando la singularidad de cada oportunidad publicitaria. Esta evolución estratégica pone el foco en [...]

  BrandsCreativePersonalisationTargeting

• SMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media

  3 months ago News

  

  SMRS, a culture, brand, and communications business, and Cedara, the Carbon Intelligence Platform, are excited to announce a new partnership focused on measuring and reducing the carbon footprint across SMRS’s organisation and its media investments for its clients. By leveraging [...]

  EnvironmentalPartnershipSustainability

• LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores

  3 months ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad [...]

  AIBrandsMediaProduct LaunchProgrammatic

• Mit "Rethink Possibilities" gibt Invibes den Marken einen Anstoß, um mit branchenspezifischen Werbelösungen Möglichkeiten neu zu denken

  3 months ago News

  

  Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, lädt die Marken mit “Rethink Possibilities” dazu ein, Möglichkeiten neu zu denken und neue Marketinghorizonte zu erkunden, indem sie die Einzigartigkeit jeder Werbemöglichkeit nutzen. Diese strategische Neuausrichtung verdeutlicht [...]

  BrandsCreativePersonalisationTargeting

• Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth  

  3 months ago News

  

  Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping advertisers meet the increasing challenges of signal loss, consumer privacy, and regulatory pressures, while also helping clients create impactful, consumer-centric campaigns.  The revamped commercial team will align agency partnerships, brand [...]

  AppointmentGDPRPrivacy