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BidsCube Unveils Comprehensive White-Label Solutions
BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]
MGID Expands Senior Leadership Team with New Global Hires
Global advertising platform MGID today (October 15th, 2024) announced the appointment of Alex Distadio as regional head of publisher acquisition, Americas, and Ela Krief as global head of account management. The new strategic hires support MGID’s mission to ensure sustainable [...]
Pentaleap & Placements.io Partner to Unlock Retail Media Growth with Centralised Ad Operations
Pentaleap Inc., a leader in retail media technology, is proud to announce a strategic partnership with Placements.io, the premier operations, revenue, and billing management platform for retail media networks. This partnership aims to provide retailers with an advanced, fully integrated [...]
49% of Domains are Classified as High-Risk According to New PIQ Intelligence
Picnic, the leading quality media platform, has released alarming findings from its latest Media Quality Report using proprietary PIQ (Picnic Inventory Quality) intelligence. The report reveals that 49% of online domains are classified as high-risk. These high-risk sites are characterised [...]
Weborama Integrates First-id into its Data Intelligence Platform
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [...]
XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising
Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]
Pixalate Special Investigation - US Department of Justice v. Google
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Special Investigative Report: U.S. DOJ vs. Google 2024, analysing Google AdExchange’s global market share of open programmatic web ad transactions.The [...]
Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery
Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. The collaboration marks a significant milestone in shaping [...]
GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands
GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]
Connatix & JW Player Merge to Create the Industry’s Largest Video Technology & Monetisation Platform
JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix. By unifying JWP’s broadcast-level live and on-demand streaming, data, [...]
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