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PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting
Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a first-to-market integration that transforms how advertisers apply media quality filters to their campaigns. Previously, incorporating media [...]
Axis & TriCoast Join Forces to Boost CTV Advertising
Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV (CTV) ad monetisation. This collaboration is designed to enhance CTV supply opportunities for publishers and advertisers, ensuring premium ad placements and [...]
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital's Solution
Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. Undergoing rapid international expansion, the ad tech company continues to win over French [...]
Amplified Intelligence Appoints Anneliese Urquhart as CEO
Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart as chief executive officer (CEO). In a planned leadership transition, Urquhart will take the reins from Karen Nelson-Field, the visionary founder [...]
DoubleVerify Launches Industry-Leading GenAI Protection
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [...]
adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting
adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and monetising web, CTV, and mobile applications by connecting to them directly or through the [...]
Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards
Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [...]
Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory
Teads, the global media platform, today (December 5th, 2024) announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart [...]
AdPlayer.Pro publica los resultados del tercer trimestre de 2024 con actualizaciones esenciales de productos
AdPlayer.Pro, un proveedor internacional de tecnología SaaS de publicidad en vídeo en línea, ha anunciado los resultados del tercer trimestre de 2024 de la empresa, que muestran avances significativos en su funcionalidad principal. Particularmente, entre julio y septiembre de 2024, el [...]
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