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StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands
StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]
Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions
Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time. The launch follows on from Equativ’s [...]
Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase
Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Today’s retail [...]
Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth
Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance
Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads. “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]
Azerion Launches Hawk DSP in the US
Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [...]
Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]
iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers
iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers. Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]
PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]
Axis & StreamKey Partner to Elevate Video Advertising
Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [...]
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