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• Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx

  1 week ago News

  

  HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech solutions across Europe. This collaboration provides advertisers with [...]

  Ad TechAudioCTVPartnership

• Pentaleap Appoints Mark Burton as Chief Product Officer to Lead Next Phase of Growth 

  1 week ago News

  

  Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s modular retail media platform, which powers revenue growth for leading retail media [...]

  AdvertiserAppointmentRetail MediaRevenue

• Clinch Appoints Roy Balle as New Chief Financial Officer

  1 week ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as chief financial officer. In his role, Balle will oversee Clinch's global capital structure, financial strategy, planning, and risk management, [...]

  Ad TechAppointment

• MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness Insights

  1 week ago News

  

  Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. The deal [...]

  AIAnalyticsCreativeMarketerMarketing

• Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension

  2 weeks ago News

  

  Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.  Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]

  AudienceIDPartnershipPublisher

• Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans

  2 weeks ago News

  

  AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users. The partnership secures in-app [...]

  Customer ExperienceIn-AppPartnershipSecurity

• Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium

  2 weeks ago News

  

  Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global growth journey, as the company expands its international footprint while doubling [...]

  Ad TechHiresPublisher

• Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising

  2 weeks ago News

  

  Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimise revenue opportunities for publishers while empowering [...]

  MobilePartnershipPublisherRevenue

• iq digital & Cedara Partner to Deliver a Greener Future in the German Media Industry 

  2 weeks ago News

  

  iq digital, a leading marketer for quality media in Germany, and Cedara, the Carbon Intelligence Platform, are excited to announce a strategic partnership to power environmental sustainability initiatives for both iq digital and its advertisers and publisher partners.  This collaboration will [...]

  Display

• Yahoo DSP Debuts New Partnerships at CES 2025

  2 weeks ago News

  

  Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets.  Expanding supply intelligence partnerships: Developed in collaboration with leading partners Jounce, [...]

  AdvertiserDSPPartnershipSupply Side