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MOBKOI Drives Sustainability Forward with Cedara Partnership
MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately [...]
VIOOH Announces Ludovic Menard as New Chief Product Officer
Today, (February 12th, 2025) VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced Ludovic Menard as its new chief product officer (CPO). Menard returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at [...]
goTom is Expanding: New Experts in Account Management, Customer Success & Marketing
This quarter, goTom welcomes two new team members: Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech sector at Webrepublic and TX Group, he will now focus on supporting [...]
Kevel Announces Acquisition of Nexta
Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers [...]
Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research
The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense [...]
Yahoo Academy is Back: Nominations for Class of 2025 Now Open
Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation of media and marketing professionals across Australia and Singapore. This 14th edition marks three years since Yahoo Academy expanded to [...]
Lift (European Digital Group) & Cedara Collaborate to Decarbonise Omnichannel Advertising
Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership aimed at measuring and reducing the carbon footprint of Lift's operations and advertising delivery for its clients. Through Cedara's industry-leading [...]
AdvertisingEnvironmentalOmnichannelPartnershipSustainability
ArcSpan Enhances AMS Platform
ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetisation System (AMS) platform. This strategic expansion enables publishers to [...]
Stadium to Screen: The Accelerating Shift to Streaming for Live Sports
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]
Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised Performance
As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation, Pubstack is excited to announce a significant enhancement to its [...]
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