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• AdPlayer.Pro Reports Q3 2024 Results with Essential Product Upgrades

  2 weeks ago News

  

  AdPlayer.Pro, an international provider of SaaS-based digital video advertising technology, has announced Q3 2024 company’s results, showcasing significant advancements in its core functionality. Namely, between July and September 2024, the AdPlayer.Pro team concentrated on enhancing its flagship ad-enabled video player solution. [...]

  Customer ExperienceProgrammaticVideo

• StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

  2 weeks ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.  This collaboration is a major milestone [...]

  BroadcastersInventoryPartnershipStreamingVideo

• Opti Digital Reports eCPM 36% Higher on Black Friday Compared to November Averages

  3 weeks ago News

  

  Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital ecosystem. Global consumer spending on Black Friday reached USD$74.4bn (£58.7bn), a 5% increase from last year, according to Salesforce. This [...]

  Ad TechAdvertiserMediaPublisherResearch

• Teleflora Festive Campaign "The Power Of Wishes" Is Most Emotionally Engaging Global Holiday Ad

  3 weeks ago News

  

  A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally engaging Holiday ad of 2024. That’s according to new research by creative effectiveness platform DAIVID, which used its AI-powered technology to [...]

  AICampaignCreativeResearch

• EX.CO Partners with Scope3 to Reduce Carbon Emissions in Video Advertising

  3 weeks ago News

  

  EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced the launch of Green Media Products (GMPs), powered by Scope3 — the market leader in decarbonising media and advertising.  This strategic [...]

  AdvertisingEnvironmentalPartnershipVideo

• Content Ignite & The GoodNet Partner to Bring ESG Data to Publishers

  3 weeks ago News

  

  Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals. The partnership will focus on [...]

  EnvironmentalESGPartnershipPublisher

• Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300%

  3 weeks ago News

  

  It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

  BrandsMarketingSocial Media

• ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVision

  3 weeks ago News

  

  ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a [...]

  AttentionCTVMeasurement

• Cookie Information Releases the Best Free Plan on the Market

  4 weeks ago News

  

  With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory. Balancing marketing efficiency and compliance with privacy laws remains one of the [...]

  CookiesPrivacyWebsite

• PubMatic Promotes Harpreet Kallah to the Position of Associate Marketing Director, UK & MENA  

  4 weeks ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA.   In this new role, Kallah will lead [...]

  AppointmentDigitalMarketing