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Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]
iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers
iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers. Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]
PubMatic Strengthens CTV Momentum in EMEA with Strategic Leadership Appointments
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]
Axis & StreamKey Partner to Elevate Video Advertising
Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetisation. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetisation capabilities across [...]
Clinch Earns Trustworthy Accountability Group (TAG) ‘Certified Against Malware’ (CAM) Certification
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 19th, 2025) announced it has earned the Trustworthy Accountability Group (TAG) Certified Against Malware (CAM) certification. This industry-standard certification confirms Clinch’s commitment to keeping [...]
RAAS LAB Launches First-of-its-Kind Relevant Marketplace
RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (March 18th, 2025) announces the launch of the Relevant Marketplace (RMP). As the first solution of its kind in the industry, the RMP enables [...]
Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties
Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. For years, Taboola has served ads [...]
OpenX Promotes Jeanne Leasure to Chief People Officer
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (March 18th, 2025) announced the promotion of Jeanne Leasure to chief people officer (CPO). Leasure’s appointment underscores OpenX’s steadfast commitment to building a high-performing workplace where empowered employees [...]
Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions
Attekmi, an ad tech brand, has redesigned all of its previously released ad exchange solutions to ensure greater convenience for its partners and help them reach maximum performance. Prioritising the feedback of platforms’ users, Attekmi continuously improves its products, and a [...]
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