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Kevel & Vantage Partner to Transform Retail Media Management
Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media™, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more easily manage their advertising operations. The collaboration combines Kevel’s [...]
Intent IQ Implements GDPR Compliance - Strengthening Commitment to Privacy & Security
Intent IQ, a leading provider of identity resolution and marketing solutions, today (January 8th, 2025) announced its compliance with the General Data Protection Regulation (GDPR). This achievement underscores the company’s commitment to upholding the highest standards of data privacy and [...]
ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European Offices
ECN, a world leading digital-out-of-home office media publisher, today (January 8th, 2025) announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH's global footprint to premium office buildings across the UK, France, and [...]
Zeno Media Partners with NumberEight to Enhance Mobile Apps
Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge ID-less data platform. This collaboration will see NumberEight’s advanced on-device AI integrated into Zeno Media’s mobile apps, which serve millions of [...]
Digital Envoy Introduces LocID, a Stable ID Designed to Restore Trust in Digital Advertising
Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, announces the launch of LocID, a groundbreaking geospatial ID that overcomes the challenges of IP address geolocation volatility across digital advertising. The impact of IP address volatility and the [...]
Adform Appoints Jens Bargmann in new VP of Retail Media Role
Adform, the most powerful and safe media buying platform built for game changers, today (7th January, 2025) announces the appointment of Jens Bargmann as Vice President of Retail Media. This marks a significant milestone for Adform, propelling it as a [...]
POLITICO Partners with GeoEdge to Drive Efficiency in Reader-Centric Ad Operations
GeoEdge, the leader in ad quality and security, has partnered with POLITICO, a global news and information service, to streamline the delivery of reader-centric advertising. The partnership supports POLITICO’s commitment to high standards in ad integrity, fostering a reliable environment [...]
Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics
DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift [...]
Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain
Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital entertainment. Webedia has selected Opti Digital as a strategic partner to optimise its programmatic advertising revenues with an ad format that reduces ad [...]
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH
EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [...]
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