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Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data
Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]
Nexxen Launches Deal Marketplace for Premium Video, TV, and Display
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (October 28th, 2024) announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP. With a centralised interface, Deal Marketplace [...]
Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets. This strategic hire aligns with Opti Digital’s remarkable global [...]
FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]
DoubleVerify Extends Media Quality Measurement on LinkedIn
DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]
Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment
Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint. The Nexx360 [...]
Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers
Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers. This innovative feature allows publishers to effortlessly set up, run, and analyse [...]
Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA)
Taboola, a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors. The London Stock Exchange-listed National World is [...]
iion Welcomes Adam Peck as Head of Advertiser Sales, UK
iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of advertiser sales for the UK. With over 13 years of experience in ad tech and a strong focus on programmatic [...]
Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all'IAB Forum 2024
Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]
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