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Adalytics Investigation Exemplifies Kargo's Commitment to Transparency
The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]
First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]
Publicis to Acquire Lotame, the World’s Leading Independent end-to-end Data Solution
Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film). A [...]
Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision
Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]
Displayce Unveils New Brand Identity & Reaffirms Global Ambitions
A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing [...]
Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles. These innovations empower [...]
Adnami & Alma Media Expand Partnership in Finland
Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience attention more effectively across a variety of added websites from Alma Media’s diverse domain portfolio. Alma Media and Adnami have been [...]
Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers
Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership with Fandom, the world’s largest fan platform. Through the partnership, Fandom deployed Intent IQ’s Bid Enhancement solution, an identity resolution service [...]
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