Rebecca Muir

Head of Research and Analysis

Rebecca Muir, is head of research and analysis, at ExchangeWire. She has held roles at Google, Mindshare, Marin Software, and Quantcast - giving her extensive experience around data, advertising technology and marketing strategy. ExchangeWire Research was launched in late 2014 by Rebecca, along with the ExchangeWire leadership team. Since then they have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.

Articles by Rebecca

• Introducing the Class of 2015

  9 years ago News

  

  The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention. Wayne Blodwell, Head of Programmatic at iProspect spoke to ExchangeWire about today’s best talent, what [...]

  AgencyCreativeDataDigital MarketingProgrammaticSkillsTrading

• UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad viewability falls below 50%; US programmatic spend reaches [...]

  AgencyDisplayExchangeExchangeWire ResearchNativePublisherTradingTrading DeskTVViewability

• Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

  9 years ago News

  

  Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo Report Strongest Growth in Display Since 2010 Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and [...]

  Ad NetworkAppleDigital MarketingEarningsExchangeWire ResearchMartechMobileNativePublisherVideoViewability

• Google Profit Beats Forecast for the First Time Since 2013

  9 years ago News

  

  Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the world, behind Apple.   Key figures -- Revenues of $17.7 billion and revenue growth of 11% year-over-year; [...]

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• A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad Completion Rate

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple [...]

  AppleDigital MarketingDisplayExchangeWire ResearchMartechMedia SpendMobileProgrammaticTargetingVideo

• 456% Increase in RFPs Including a Video Ad Component; Mobile Marketing Costs Down 31% in May

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in RFPs including a video ad component; Mobile marketing costs down 31% in May. 456% increase in RFPs including a video ad [...]

  AgencyattributionBrandingCross-ChannelDigital MarketingExchangeWire ResearchMobilePerformanceTargetingVideo

• Now & Next: Video on Demand

  9 years ago News

  

  Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  DSPMobileVideo

• Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads

  9 years ago News

  

  ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees [...]

  DataDisplayMedia SpendMobileNativeProgrammaticVideo

• 67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 67% of marketers agree that reaching new customers is more challenging [...]

  Ad FraudDataDigital MarketingDisplayDMPExchangeWire ResearchProgrammaticTargetingTV

• Consumer Power in the Rights to Privacy; 85% of Users Visually Engaged with Mobile Native Advertising

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: consumer power in the rights to privacy; 85% of users visually engaged [...]

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