Rebecca Muir

Head of Research and Analysis

Rebecca Muir, is head of research and analysis, at ExchangeWire. She has held roles at Google, Mindshare, Marin Software, and Quantcast - giving her extensive experience around data, advertising technology and marketing strategy. ExchangeWire Research was launched in late 2014 by Rebecca, along with the ExchangeWire leadership team. Since then they have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.

Articles by Rebecca

• 2017: A Good Year for Ad Tech & Martech M&A

  8 years ago News

  

  Annual ad tech and martech M&A figures point towards a healthy 2017. - Total ad tech/martech deals completed remains steady year-on-year - Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015 - Significant increase in Private Equity backed deals Specialist technology M&A advisor [...]

  Ad TechDisplayM&A

• Netflix Stock is Soaring

  8 years ago News

  

  Yesterday (18 January, 2017) Netflix, Inc. (NASDAQ: NFLX) released its fourth-quarter 2016 financial results with great aplomb. This quarter marks the 10th anniversary of Netflix's content streaming offering, thus, the beginning of the disruption of the traditional TV landscape. The next decade [...]

  EarningsPublisherTVVideo

• Second Screening Drives Sales & How Brands Have Used Facebook Live

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Sales from second screening; and analysis of Facebook Live use [...]

  Display

• The Promise of Cross-Device Attribution

  8 years ago News

  

  Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum that markets face is how to allocate budget across desktop, tablet, and mobile channels when they cannot calculate ROI accurately. [...]

  Ad TechAdvertiserAnalyticsattributionBrandingCross-DeviceDigital MarketingDisplayMeasurementMedia SpendMobileProgrammatic

• What Really Happens When a Video Ad Unit is Auctioned

  8 years ago News

  

  Online content is saturated with ads; the delivery of which is powered by numerous third-party technologies that ‘facilitate’ the delivery of an advertiser’s ad creative to a publisher’s website. Much of this activity is only seen and understood by ad-ops [...]

  Display

• Programmatic TV Grows by Over 140% for TubeMogul

  8 years ago News

  

  Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic TV (PTV) and mobile each grew over 140% annually, offsetting the impact of the rush of brand budget from desktop [...]

  BrandingCross-ChannelEarningsTargetingTVVideo

• Q2 Earnings: Tremor Video & Marin Software

  8 years ago News

  

  Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the majority of growth coming from programmatic. Highlights - Revenue of USD$37.1m (£28.25m), down 12% year-on-year - Total Spend [...]

  Cross-ChannelDisplayEarningsFacebookSearchVideo

• Sizmek & Criteo Report Strong Q2 Earnings

  8 years ago News

  

  Yesterday (3 August), amid news of their acquisition, Sizmek (NASDAQ:SZMK), reported financial results for the second quarter ended 30 June 30, 2016. Due to the earlier announcement that Vector Capital plans to acquire Sizmek, the call scheduled to discuss the Q2 results was cancelled. Highlights - Q2 revenue of USD$48.9m [...]

  Ad ServerAd TechDisplayEarningsM&A

• Rubicon Project Revenue up 33%; Rocket Fuel's Struggle Continues

  8 years ago News

  

  Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m (£12.53m) in second quarter ended 30 June, 2016. Highlights – Platform Solutions grew significantly year-on-year, representing 18% of GAAP revenue in the [...]

  Ad NetworkDisplayDSPEarningsProgrammaticSSP

• Google: Click Volume Rises, CPC Falls

  8 years ago News

  

  Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet's revenue as click volume rises, despite [...]

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