Rebecca Muir
Head of Research and Analysis
Rebecca Muir, is head of research and analysis, at ExchangeWire. She has held roles at Google, Mindshare, Marin Software, and Quantcast - giving her extensive experience around data, advertising technology and marketing strategy. ExchangeWire Research was launched in late 2014 by Rebecca, along with the ExchangeWire leadership team. Since then they have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.Articles by Rebecca
Who Takes Legal Liability?
Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising. Dynamic scalability [...]
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Facebook Triumphs Over Expectations
Yesterday (27 April) Facebook, Inc. (NASDAQ: FB) reported financial results for the quarter ended March 31, 2016. The company's results dwarfed analysts' expectations, resulting in a 9% increase in stock in after-hours trading. Facebook's triumphant earnings are refreshing after a week of poor results [...]
Twitter & Apple Fail to Meet Expectations
Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]
IPA Bellwether Report Q1 2016
Marketers remain undeterred by financial and economic concerns, including Brexit and government spending cuts, illustrated by continued growth in marketing budgets, according the IPA Bellwether Report Q1 2016, released last Thursday (14 April). Report Highlights – Marketing budget growth sustained for fourteenth successive [...]
Alphabet's Earnings Miss Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company's overall performance turning a profit whilst 'Other Bets' operate at a loss. Immediately after the [...]
Yahoo Earnings: Just Above Estimates
Yesterday (19 April) Yahoo! Inc. (NASDAQ: YHOO) announced earnings and revenue just above analyst estimates. Yahoo's struggle continues; there are concerns in all corners of the business: search, content, mobile, native, video, and social. Yahoo CEO, Marissa Mayer, said she is doing [...]
Strongest UK Adspend for 12 Years
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK adspend forecast to grow 9.2% in 2016; A quarter (26%) [...]
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