Rebecca Muir
Head of Research and Analysis
Rebecca Muir, is head of research and analysis, at ExchangeWire. She has held roles at Google, Mindshare, Marin Software, and Quantcast - giving her extensive experience around data, advertising technology and marketing strategy. ExchangeWire Research was launched in late 2014 by Rebecca, along with the ExchangeWire leadership team. Since then they have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.Articles by Rebecca
ExchangeWire Continues to Buck Trend With Industry Hires
Today (7 December) ExchangeWire has announced the appointment of Lindsay Rowntree (pictured) as head of content. Rowntree joins the growing, London-based, ExchangeWire team. Her appointment follows ExchangeWire’s approach of hiring from within the industry. Rowntree joins ExchangeWire from Starcom MediaVest Group, [...]
Tomorrow is Not Going to Look Like Today
We’ve become used to bandying around facts and figures that relate to mobile usage. In fact, we’ve become so used to it that they have lost some of their impact. In this piece, Tom Farrell, VP marketing, EMEA at Swrve [...]
The Publisher Programmatic Model
Earlier this month (3 November), at ATS New York, a trio of thought leaders discussed how publishers can fight back against Google and Facebook, the rise of private marketplaces and how to ensure users understand the value of free online [...]
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State of Video in Europe; Mobile Advertising Soars in Developing Countries
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the state of the European video industry; mobile advertising soars [...]
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Could Xindi be the Most Expensive Botnet yet?
Today (18 November), Pixalate has issued a cybersecurity threat advisory about the discovery of Xindi botnet, which will, if not stopped, cost advertisers an estimated USD$3bn by the end of 2016. Xindi is a Windows-based botnet specifically designed to exploit a critical [...]
Digital Marketing Not Taken Seriously Enough by UK Businesses
Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses. The findings raised concerns that UK businesses are not taking digital marketing seriously enough. In this piece, we delve into the [...]
How Programmatic Has Changed Media Planning & Buying
Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in which programmatic has irrevocably changed the way that online advertising is bought. Now an established way of buying, programmatic has moved [...]
One Billion Logins in a Single Day for Facebook & Criteo Exceeds €1bn for the First Time
Yesterday (4 November) performance marketing technology company Criteo reported record results for the third quarter, ended 30 September, 2015. Benoit Fouilland, CFO and deputy CEO, Criteo, spoke exclusively to ExchangeWire about how innovation is driving the growth of retargeting spend and [...]
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