Rebecca Muir

Head of Research and Analysis

Rebecca Muir, is head of research and analysis, at ExchangeWire. She has held roles at Google, Mindshare, Marin Software, and Quantcast - giving her extensive experience around data, advertising technology and marketing strategy. ExchangeWire Research was launched in late 2014 by Rebecca, along with the ExchangeWire leadership team. Since then they have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.

Articles by Rebecca

• Industry Overview From ATS New York

  9 years ago News

  

  Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of [...]

  Ad BlockingAd ServerDisplayIndustry InfrastructurePublisher

• Record 22% Revenue Growth for Apple, 80% Growth for Rubicon Project & Mobile now Driving 86% of Twitter's Ad Business

  9 years ago News

  

  Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter shares slumped by 13% overnight due to light guidance for the following quarter.  22% revenue growth: a new record for Apple  Apple posted quarterly [...]

  AppleDisplayEarningsMobileProgrammaticSocial MediaSSP

• Collision of Martech & Ad Tech

  9 years ago News

  

  On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as well as firsthand accounts of the implementation, managerial and cultural challenges they overcame whilst accomplishing digital transformation. Rebecca Muir, ExchangeWire’s head [...]

  CreativeDataDigital MarketingMartech

• Latest Earnings Reports Indicate Top 5 Tech Companies Will be Worth More Than USD$2 Trillion

  9 years ago News

  

  Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be worth more than USD$2 trillion if they can maintain the combined growth from this quarter. Mobile search drives Alphabet revenue Yesterday (October [...]

  Ad NetworkDisplayEarningsMartechProgrammaticTV

• Yahoo! & AOL Kick Off Q3 2015 Earnings With Positive Results

  9 years ago News

  

  Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue grew year-on-year, however, overall company revenue suffered. Mobile revenue now represents almost one quarter (24%) of total revenue. Verizon (NYSE: [...]

  Ad NetworkDataDisplayDSPEarningsIoTMobileProgrammaticPublisherSearch

• Early Adopters See Success With 'Moment Marketing'

  9 years ago News

  

  Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity in real-time based on what happens during each game. This is known as 'moment marketing'. Earlier this week, TVTY's Antoine de Kermel, MD [...]

  AdvertiserCross-ChannelDigital MarketingMobilePerformanceTargeting

• Commoditisation is Cannibalising Differentiation

  9 years ago News

  

  Hardly a week goes by in ad tech land without news of a partnership or acquisition as companies battle to build the ultimate end-to-end technology stack. In this piece, we explore whether the buy side/sell side divide still exists, how [...]

  Ad NetworkTrading

• 73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: operation Creative sees 73% drop in top UK advertising on [...]

  Ad BlockingDisplayExchangeExchangeWire ResearchMobileProgrammaticSearch

• Rocket Fuel Post 30% Year-over-Year Growth - a day After Criteo Report 64% Increase

  9 years ago News

  

  Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth in revenue. In comparison, two days ago, Criteo reported a 64% increase in revenue. Is there really more money to be [...]

  Cross-ChannelDisplayDSPEarningsPerformanceProgrammaticTargeting

• Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth

  9 years ago News

  

  Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence. Highlights: - Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%) - Advertising [...]

  Cross-ChannelDisplayDSPEarningsMartechPublisherSocial MediaSSPTargeting