Romany Reagan

Executive Editor

Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.

Articles by Romany

• Impression Tracking: Measuring the True Impact of Display Advertising

  9 years ago News

  

  Understanding the true value of display advertising isn’t always straightforward. Despite the different measurement options available, such as click-through and view-through, these metrics can be inadequate when it comes to telling the true story of what role an ad has [...]

  AdvertiserCross-Channel

• Anatomy of Mobile Fraud: What Advertisers Need to Know

  9 years ago News

  

  Mobile fraud is ubiquitous, but every player in the digital advertising ecosystem could be doing more to combat it. Although some degree of fraud is unavoidable, not taking measures to reduce it may be costing advertisers more than they realise. [...]

  Ad FraudAd VerificationAdvertiserDisplayDSPMobileProgrammatic

• Programmatic Advertising Has Ruined the 'Personal Touch'

  9 years ago News

  

  Programmatic is the tool of choice for busy advertisers, helping us deal with moment-to-moment interactions. There’s a place and purpose for all tools; but it shouldn’t replace the human touch all together. In this piece, Rich Kahn, CEO, eZanga.com (pictured [...]

  Ad FraudAdvertiserDisplayProgrammatic

• Big Data Has a Big Problem: It's Time to Pre-Identify Demand

  9 years ago News

  

  In this op-ed, Ray Kingman, CEO, Semcasting, (pictured below) discusses the problem with ad tech’s current use of Big Data. Advertisers mistakenly think they can determine who you are by extrapolating a target persona out of your online behavior. Transactions [...]

  AdvertiserBrandingDataTargeting

• We Want Your Input! Equinix Clean Inventory Ecosystem Survey

  9 years ago News

  

  ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers' perceptions of ad fraud in different markets. The research aims to investigate the perceived levels of fraud in the marketing industry, and the extent to which marketers will go [...]

  Display

• Ad Tech in Cannes; Rubicon's Mobile Landmark

  10 years ago News

  

  In this edition of Exchangewire's Weekly European Roundup: Ad tech at Cannes; Rubicon announces mobile landmark; Jelli receives $21m cash injection; Authorities update fraud guidelines. Ad tech at Cannes, but creativity still reigns supreme The largest conference in the advertising industry [...]

  BrandingCannesMobile

• ExchangeWire Cannes Lions Special

  10 years ago News

  

  In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech specialists alike. ExchangeWire speaks with Ron Amram, senior media director, Heineken, USA, about the increasing profile [...]

  CannesTraderTalk TVTV

• ExchangeWire Research Weekly Roundup

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: last year saw UK advertising grow 5.8% to £18.6bn [...]

  Cross-ChannelExchangeWire ResearchMobileProgrammatic

• French Publishers & the Programmatic Challenge

  10 years ago News

  

  The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues around audience fragmentation and the treatment of consumers' personal data cloud the way ahead. All these issues and more will [...]

  AdvertiserDataDMPEMEAProgrammaticPublisherTrading

• ‘Cookie Deletion, Data Control & Growing ROI Online’, by Erich Wasserman, Co-founder, GM EMEA & APAC, MediaMath

  11 years ago News

  

  Data management is core to digital strategy today. Sophisticated marketers know that proper usage of their data is key to customer retention and upsell, and also provides the foundation required to gain new customers and grow business. As a result of [...]

  DataMartechProgrammatic