Romany Reagan
Executive Editor
Romany Reagan is executive editor at ExchangeWire. In the five years she's worked for the company, she's held a variety of positions in an editorial capacity. Romany holds a first-class honours masters degree in international journalism from City, University of London.Articles by Romany
‘Why Tag Management Systems are the Logical Data Platform’, by Jon Baron, CEO, TagMan
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing, it’s unlikely he thought the problem would still exist today: the absence of a unified means of exchanging data. He [...]
The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are they adapting, and if so, how? What are their attitudes towards this opportunity and what [...]
‘Can Sport Help Bridge the Mobile Advertising Spend Gap?’, by Adam French, UK Country Manager, Boost Communications
Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater example of this than the English Premier League. The Premier League is broadcast in 212 territories across the world by [...]
'Social Ads from Google, What Happens Next?’, by Glen Calvert, CEO, Affectv
Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays into the privacy arena will garner attention, and the prospect of your friends seeing your [...]
Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the new Q3 2013 Digital Audience Report from Turn. What’s more, the analysis found a 500% [...]
‘Breaking Out of Search: 24/7 Media Assists SME Advertisers Tackle Local Digital Advertising Opportunity’, by Nicky McShane, European Managing Director, 24/7 Media
The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance in the overall marketing mix couldn’t have been more firmly stamped than when Procter & [...]
'Japanese Publisher’s Remarkable Strategy to Growing 700% in 6 Months', by Ian Jenkins, VP of Sales Enablement, Cxense
From the street, Tokyo-based publisher Toyokeizai looks like a typical publisher. However, what is happening inside the building is nothing short of extraordinary. Recently, Mr. Norihiko Sasaki, Editor-in-Chief for Toyokeizai Online, and his talented team have increased page views from [...]
‘APAC’s Continuum of Difference’, by John Merit, Manager, Business Development & Product APAC, Videology
Online advertising spend in APAC is set to surpass US$52 billion by 2017, according to PricewaterhouseCoopers’ (PWC) latest global entertainment and media outlook. The figure currently stands at just over US$27 billion, but is expected to rise at a compound [...]
Adform Q2 2013 Report
Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well for the industry as a whole. Across Europe, advertisers increased spend by 92%; and publishers [...]
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